“Katy Huberty of Morgan Stanley revealed the results of the AphaWise survey on Tuesday, based on 2,000 Chinese handset users in the nation’s largest cities,” Hughes reports. “The data shows that customers in “tier 1-2 cities” are increasingly planning to purchase more expensive smartphone models, signaling a benefit to both Apple and Samsung.”
Hughes reports, “But if Apple were to introduce a new, lower priced iPhone model, as the company is expected to do, the survey found that it could gain 13 points of smartphone purchase intent share in China. That would push Apple from a 23 percent share to 36 percent among future smartphone buyers, potentially pushing it beyond Samsung which is seen as falling to a 30 percent share in that scenario.”
More info and the survey results for each manufacturer in the full article here.