“An estimated four million MacBooks will be shipped in the third quarter of 2013, increasing over 10% on quarter,” Aaron Lee and Adam Hwang report for DigiTimes, citing “Taiwan-based supply chain makers.”
“Quarterly MacBook shipments usually peak in the third quarter due to the year-end sales peak, with third-quarter shipments averaging 5-6 million units in past years, the sources indicated,” Lee and Hwang report. “Apple revised the MacBook Pro in 2012 and then increased 13-inch MacBook Pro orders in anticipation of good sales, the sources noted. But actual sales of the 13-inch MacBook Pro fell far short of expectations, and therefore Apple cleared inventories and suspended orders in the first half of 2013, the sources said.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Bill” for the heads up.]
If average MacBook shipments in the third quarter are 5-6 million, doesn’t shipping an expected 4 million units represent a drop of 1-2 million units? How is this good for Apple?
I remember in 1984 when people questioned whether the original mac sales would ever reach one million.
Yea, I’m old.
Maybe ‘Older’ but obviously ‘Wise’!
And I was one of the people who bought one to help!! Never looked back.
First Mac I ever saw was at a PX “Military” in Germany! I had a C64 at the time! Got a Mac Plus. Been there since. We have Windows notebooks in the house. Funny we do not use them. Her 11MBA my MBP & MB! We both have iPads & iPad Mini’s. iPhones Nanos e.t.c….
Apple “it just works”
Just bought a MacBook Air last night, I rushed to Apple store, it’s about time to closed for the day, luckily they let me in. MacBook Air is awesome, fantastic, love it , love it so much, finally my dream comes true, thank you Apple,