“An estimated four million MacBooks will be shipped in the third quarter of 2013, increasing over 10% on quarter,” Aaron Lee and Adam Hwang report for DigiTimes, citing “Taiwan-based supply chain makers.”
“Quarterly MacBook shipments usually peak in the third quarter due to the year-end sales peak, with third-quarter shipments averaging 5-6 million units in past years, the sources indicated,” Lee and Hwang report. “Apple revised the MacBook Pro in 2012 and then increased 13-inch MacBook Pro orders in anticipation of good sales, the sources noted. But actual sales of the 13-inch MacBook Pro fell far short of expectations, and therefore Apple cleared inventories and suspended orders in the first half of 2013, the sources said.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Bill” for the heads up.]