“When news of AutoCAD for Mac 2011 broke in late 2010, Architosh got the exclusive story on why the company was making a fateful return to the Apple platform after a very long and difficult absence since the early 1990’s,” Frausto-Robledo reports. “Enjoy the interview.”
AFR: Let’s just jump right into it. AutoCAD has been on the Mac natively now for more than two years and three versions. How is AutoCAD for the Mac doing for you? And in particular are there any surprises in how the product is taking hold within the overall market? I am particularly interested to know what customer segment is this product popular in.
MD: The product in general is doing very well. It is serving a broad swath of customers in what we call the ‘designer market.’ These users are interested in drawing tools that allow them to make accurate technical drawings for use within in a wide array of fields. We were never entirely sure where this product would go but we are quite happy with its wide adoption in general.
AFR: Okay, to bring more clarity to the earlier question, where are you specifically seeing more growth? What market segments? And how is it performing?
MD: In terms of performing, it’s performing well. In fact it’s actually picking up adoption among the student population. We see tons and tons of downloads. Part of that is due to that it’s free for students. Moreover, based on our field research in academia, college students in CAD-using majors are adopting the Mac as their preferred computer of choice by something like 80 percent or greater. This means, while they may be taught or doing work on Windows machines in labs and classrooms, they go back to their dorm room or home and do their homework on a Mac.
More in the full interview here.
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