“Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry’s competitive landscape as they do about the animosity between the two rivals,” Michael Liedtke reports for The Associated Press. “The missive that began Tuesday marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls ‘Scroogled.’ The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people’s privacy and providing unbiased search results.”

“This time, Microsoft is vilifying Google Inc. for sharing some of the personal information that it gathers about people who buy applications designed to run on smartphones and tablet computers powered by Google’s Android software,” Liedtke reports. “arlier ads have skewered Google’s long-running practice of electronically scanning the contents of people’s Gmail accounts to help sell ads and attacked a recently introduced policy that requires retailers to pay to appear in the shopping section of Google’s dominant search engine.”

“”We think we have a better alternative that doesn’t do these kinds of nefarious things,” said Greg Sullivan, Microsoft’s senior manager for Windows Phone, the business taking aim at Google’s distribution of personal information about buyers of Android apps,” Liedtke reports. “Google has evolved from an endearing Internet startup to an imposing giant running Web and mobile services that vacuum intimate details about people’s lives. Despite repeated management assurances about respecting personal privacy, Google has experienced several lapses that have resulted in regulatory fines, settlements and scorn around the world. Beyond privacy, Google has been the subject of complaints that its practices are anti-competitive.”

Read more in the full article here.

MacDailyNews Take: Steve BallmerPush as many new customers Apple’s way as your marketing budget will allow, Microsoft.

Concerned consumers will gravitate even more to iPads, iPad minis, iPhones, and iPod touches, not to beleaguered Nokia’s phones or Microsoft’s GWAK tablets. After all, those toting around Windows Phones or Surface tablets make even Android settlers look like rocket scientists instead of unprincipled and/or clueless skinflints.

Hey, Ballmer: We like your strategy. We like it a lot.

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