Although BB10 presents a modernized new platform based on touch technology, market conditions will make it extremely difficult for BlackBerry to rise above iOS, Android and Windows Phone 8 platforms. In fact, Gartner predicts that through 2016, BlackBerry will achieve less than 5 percent worldwide smartphone market share.
BlackBerry’s major market is the consumer buyer, so while BlackBerry possesses a strong enterprise brand, a resurgence within that market will not rectify BlackBerry’s financial position. Gartner recommends that organizations considering BES10 for a mobile device management (MDM) solution to support multiple devices should wait six months until it is clear that BB10 has proven successful in the consumer market. It is important to wait to make any moves toward full support of BB10 devices until the market makes a clear statement on BB10′s success (or lack thereof).
Additional analysis can be found in the Gartner report “BlackBerry’s BB10 Creates Mobile Adoption Decisions for the Enterprise” on Gartner’s website at http://www.gartner.com/resId=2351820.
Source: Gartner, Inc.
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