“‘Apple did a fantastic job in bringing touch devices to market … They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that,’ Mr Heins said,” Smith reports. “‘History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old,’” Smith reports.
Smith reports, “Mr Heins admitted the company made mistakes in its inital foray into tablets, saying it had been overly ambitious to launch without native email and many apps, but the decision had come from a desire to show off its operating system… In the near future he said the business case for taking a plunge back into the tablet market was not compelling. ‘I think the profit pool is very very thin. Kudos to Apple, I think they really managed to own that space, so it doesn’t make sense for me to just take this head on. I need to figure out, for my enterprise customers, for my consumers, for my BB10 audience, what can I do that provides them a mobile computing experience in the form factor of a tablet, which goes beyond just the puristic tablet experience.’”
Read more in the full article here.
MacDailyNews Take: Ah, the melodic sounds of whimpering iPhone roadkill waiting to be mercifully put down.
Why the Z10 won’t save beleaguered Blackberry – March 11, 2013