Top carrier rankings remain consistent this period, with AT&T Mobility continuing to maintain its lead with 33.3% of smartphones sold in this 12 week period. AT&T has declined slightly, reducing the gap with Verizon Wireless whose share remains stable with 32% of smartphones sold. Sprint remains one of the key carriers offering Apple but is seeing little increase in sales share, as the brand continues to decline this period in third place with 14.8% of smartphone sales.
The data is derived from Kantar Worldpanel ComTech USA’s consumer panel, which is the largest continuous consumer research mobile phone panel of its kind in the world, conducting more than 250,000 interviews per year in the U.S. alone. ComTech tracks mobile phone behavior and the customer journey, including purchasing of phones, mobile phone bills/airtime, and source of purchase and phone usage. This data is exclusively focused on the sales within this 12 week period rather than market share figures. Sales shares exemplify more forward focused trends and should represent the market share for these brands in future.
In a statement, Kantar Worldpanel ComTech analyst Mary-Ann Parlato said, “Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands. In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011.”
This trend is most evident within Verizon Wireless where half (49%) of iOS sales were derived from users of other smartphone brands, and 30% were derived from Android. These figures are much higher compared to AT&T Mobility where 15% of iPhone purchasers came from other smartphone users (6% from Android).
While for other customer groups, 35% of iOS sales were those upgrading from a previous iPhone and 30% were those upgrading to their first smartphone.
AT&T Mobility continued to utilize their large Apple base with 55% of their iOS sales stemming from these users upgrading to a newer iPhone while 37% of Verizon Wireless’ iOS sales were derived from their large featurephone base.
Source: Kantar Worldpanel ComTech
MacDailyNews Take: Some might mistakenly settle for a pretend iPhone their first time around, but, if they’re smart enough, they won’t ever settle for a knockoff again.
My Journey to the Dark Side: If this is what Android offers, Apple investors have nothing to worry about – January 19, 2013
Of myths and market share – January 18, 2013
How Apple is destroying Android from the inside out – January 18, 2013
Apple dominates smartphone OS satisfaction survey – January 18, 2013
The Apple double standard – January 18, 2013
Apple surges ahead of Google in mobile ads – January 18, 2013Google Android’s smartphone OS unit share lead may be ending soon – January 2, 2013
Why Apple’s iOS will win the platform war over Google’s Android – January 11, 2013
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Apple rakes in 71% of the world’s smartphone profits – September 8, 2012
Apple kicks Google’s Android in the teeth; $1.05 billion jury award may really be worth $450 billion – August 27, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012
Game over, Android: Apple owns 84% of mobile gaming revenue – May 7, 2012
Apple takes lion’s share of mobile profits; Samsung unit sales estimates cloud market share picture – May 1, 2012
Apple remains #1 global smartphone leader; Samsung overtakes beleaguered Nokia for cellphone lead – April 27, 2012
Wealthy smartphone users more likely to have iPhones – April 2, 2012
Apple iPhone users most open to mobile payments – August 22, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009