“You know what they say about the obvious. ‘Sometimes you can’t see the forest for the trees.’ So it is with the ongoing battles between Apple’s iOS devices and Google’s Android,” Kate MacKenzie writes for Mac360. “On the surface, at first view, and as promulgated ad nauseam by today’s short sighted tech pundits, Android is winning. How so? Market [unit] share. Elsewhere in the forest, almost out of sight, Apple is slowly destroying Android.”

“Apple has managed to capture almost 80-percent of the entire cellphone industry’s profits, leaving the rest to desperate Samsung (which spends nearly 10 times Apple on advertising and promotions),” MacKenzie writes. “Nearly 70-percent of mobile ad revenue is generated by iOS devices. That’s a two-to-one lead over Android devices, despite Android having three times the market share. What’s going on?”

MacKenzie writes, “It’s usage. It’s ecosystem. It’s quality vs. mediocrity.”

Read more in the full article here.

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[Thanks to MacDailyNews Reader “Tera O’Brien” for the heads up.]

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