“If we normalize by population, the launch performance shows about 1.5 iPhones sold per 1000 inhabitants,” Dediu reports. “According to ISI’s Brian Marshall, the iPhone achieved 1.5% penetration of the 3G subscriber base or 15 iPhones per 1000 3G subscribers.”
Dediu reports, “If we assumed the same basis (3G subs) that would make the iPhone 5 twice as popular on launch in China than in the US.”
Read more in the full article here.
MacDailyNews Take: Don’t forget that Apple’s quite a bit farther along in their production ramp. iPhone 5 supply is much better now than when it launched in the U.S., over two and a half months ago. There’s no telling how many units Apple could have sold in the U.S. if they had adequate supply. So, without knowing how many U.S. consumers wanted an iPhone 5, but couldn’t get one during launch weekend, there’s no way to adequately determine the popularity of the device at launch in the U.S. versus the China launch weekend over 2.5 months later.
Apple on-track to sell 50 million iPhones in Christmas quarter – December 17, 2012
Apple sells over two million iPhone 5 units in first weekend in China – December 17, 2012
Apple: iPhone 5 sales exceed five million units in first weekend; demand exceeded initial supply – September 24, 2012