“It’s a bold strategy but one destined to fail, according to Brian White, managing director of tech research at Topeka Capital Markets,” Task reports. “‘I think it’s a big mistake,’ White says of the strategy of trying to front-run the iPhone. ‘For a lot of these companies it’s a Hail Mary [pass]. One last chance to put out a blockbuster and compete against the iPhone.'”
Task reports, “The bottom line, White says, is the Nokia and Motorola brands have ‘deteriorated significantly’ and it’s going to be nearly impossible for them to steal mind share — much less market share — from Apple. ‘When’s the worst time to launch a smartphone?’ he asks rhetorically. ‘When Apple does.'”
Read more in the full article here.
Microsoft’s beleaguered Nokia pins hopes on new Lumia Windows Phone phones – September 5, 2012
Amazon sends out Apple-esque mystery media invite for September 6 – August 23, 2012