Tarmo Virki and Sinead Carew report for Reuters, “Nokia and Microsoft Corp will take the wraps off the struggling European company’s most powerful smartphone on Wednesday, in what may be their last major shot at winning back a market lost to Apple, Samsung and Google.”

“The world’s largest software maker and the Finnish company that once dominated the cellphone market will showcase the device in New York on Wednesday morning and demo it for industry insiders about the same time in Helsinki,” Virki and Carew report.

MacDailyNews Take: By what measure is Microsoft “the world’s largest software maker?” Certainly not by company value: Apple is worth 2.5x Microsoft. Number of copies of a software? People shouldn’t forget that iTunes is software. It’s on some 60 million Macs and hundreds of millions of crappy Windows PCs. iOS is also software. Every iPod ever sold runs Apple software, too. Add it up. Apple is very likely “the world’s largest software maker,” not Microsoft.

“Microsoft and Nokia hope the new Lumia will become a potent weapon in an escalating global mobile industry war,” Virki and Carew report. “Google’s Motorola Mobility intends to show off its latest smartphone on Wednesday, Amazon.com Inc will unwrap new Kindle Fire tablets the day after, and Apple is expected to unveil the latest version of its seminal iPhone on Sept. 12.”

MacDailyNews Take: After September 12th and the rumored-to-follow “iPad mini” event, nobody but the stupidest and cheapest among us will even remember that an internet retailer and a search engine have iPhone and iPad wannabes to peddle.

Virki and Carew report, “The Lumia 920 and smaller Lumia 820 will run on the latest Windows Phone operating software, which Microsoft hopes will rival Apple’s iOS and Google’s Android to become a third mobile platform. If the new phones do not appeal to consumers, it could spell the end for loss-making Nokia and deal a serious blow to Microsoft’s attempts to regain its footing in the market.”

“The stakes are high for both Nokia and Microsoft,” Virki and Carew report. “The Finnish handset maker has logged more than 3 billion euros ($3.8 billion) in operating losses in the past 18 months, forcing it to cut 10,000 jobs and pursue asset sales. Its share of the global smartphone market has plunged to less than 10 percent from 50 percent during its heyday, before the iPhone was launched in 2007.”

MacDailyNews Take: Only Microsoft could screw this up. As the handset assemblers look for legal alternatives to Google’s patent-infringing Android, there Microsoft’s Windows Phone sits, poised to eat Android’s lunch. In a proper world, after everything – legal, workarounds, licensing, etc. – shakes out, iOS should rule, with Windows Phone and Android battling it out over Apple’s table scraps. 65-20-15.

Virki and Carew report, “Samsung Electronics says it will sell its own Windows phone as early as next month… A California jury decided last month that some of Samsung’s hot-selling Android smartphones copied features of the iPhone, which may result in import bans and drive handset makers to put more resources into making Windows-based phones. But for Nokia and Microsoft to exploit that window of opportunity, it must first find favour with consumers, who so far have shown little enthusiasm for smartphones with Windows software.”

Read more in the full article here.

MacDailyNews Take: As more handset assemblers come out with Windows Phone phones, Android will take a big hit and Windows Phone will catch on, despite Microsoft’s efforts at Nokia. If Samsung can manage to move some Windows Phones, they’ll phase out the Android legal nightmare faster than you can say “slavish copier.”

Don’t forget, analysts, Apple collects licensing fees on every Windows Phone phone sold. Killing the Android stolen product while raking in licensing fees should be sweet music to Apple and their shareholders.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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