Mattioli reports, “Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms. ‘We had the intuition, and we were able to confirm it based on the data,’ Orbitz Chief Technology Officer Roger Liew said.”
“Apple users already stand out as big spenders. Nearly half of retailers in a recent study by Forrester Research and Shop.org said users of tablets—a large majority of which are iPads—tend to place bigger online orders than users of laptops or desktops. Shoppers on Apple devices like iPhones also outspend shoppers using Android or BlackBerry devices, accounting for half of all mobile purchases, according to International Business Machines, which tracks data from retailers,” Mattioli reports. “The average household income for adult owners of Mac computers is $98,560, compared with $74,452 for a PC owner, according to Forrester. Eventually, Orbitz may start to test if Mac users have identifiable preferences for car rentals and flight bookings. ‘It would be nice to say they book more Porsches, but at this point we’re only looking at hotels,’ Mr. Yee said.”
Read more in the full article here.
MacDailyNews Take: It’s a well-known fact that Mac users in particular and Apple product users in general are smarter and richer than Windows PC suffers and pretend iPhone/fake iPad cheapskates; just look at their computers, phones, and tablets (and check out our related articles below). We don’t need or even want to see a list of bedbug-infested fleabag motels. As long as you can choose to sort the results by price, we don’t see anything wrong with attempting to present results that might be better suited to the means and the taste – or lack thereof – of the individual user.
[Thanks to MacDailyNews Readers "Fred Mertz" and "Lynn Weiler" for the heads up.]
Wealthy smartphone users more likely to have iPhones; less likely to play games, tweet – April 2, 2012
U.S. Apple product users split evenly between Republicans and Democrats; Half of U.S. households own at least one Apple product – March 28, 2012
Mac users are more fashionable than Windows PC sufferers – March 1, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users – July 12, 2002