“Apple has rejected Greenpeace’s claims that it is not focused on renewables after activisits this morning staged an hour-long rooftop protest at the computer giant’s European headquarters in Cork,” The Irish Examiner reports. “The environmental group said it was aiming to to raise awareness about the growing use and scale of cloud data centres which store information for customers and companies at a central base housing thousands of computers.”

“A number of protesters scaled the Apple building in Holyhill at around 7am and voluntarily came down after an hour,” The Irish Examiner reports. “Iris Cheng, campaigner from Greenpeace International, said some major IT companies are not innovative enough about how they power their centers. ‘Coal is one of the dirtiest fuels on the planet, causing untold damage to the environment and global climate,’ she said.”

The Irish Examiner reports, “However Apple said its new data centre in North Carolina will draw about 20 megawatts of power at full capacity and ultimately 60% of its energy from on-site renewables including the largest solar farm and fuel cell generator of thier kind in the US. A separate site due to open next year in Oregon will be run 100% on renewables. Apple also said it buys all its energy for the Cork plant from a renewable supplier.”

Read more in the full article here.

MacDailyNews Take: Instead of riding Apple’s brand for free publicity, how about protesting companies that actually don’t use, and aren’t doing anything to move towards using, renewable energy, you free PR leeches?

When completed this year, Apple’s massive fuel cell energy project in North Carolina will be largest in the U.S.! This is like protesting Coca-Cola because you want them to make cola.

Greenpeace has no credibility and vapid protests of companies that are actually trying to do positive, meaningful things for the environment certainly isn’t helping their stated-but-not-actual* cause. The end does not justify the means.

Get the real story behind Apple’s environment footprint here

*Stated cause: Enrich the environment. Actual cause: Enrich Greenpeace.

[Attribution: AppleInsider. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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