“Apple has rejected Greenpeace’s claims that it is not focused on renewables after activisits this morning staged an hour-long rooftop protest at the computer giant’s European headquarters in Cork,” The Irish Examiner reports. “The environmental group said it was aiming to to raise awareness about the growing use and scale of cloud data centres which store information for customers and companies at a central base housing thousands of computers.”
“A number of protesters scaled the Apple building in Holyhill at around 7am and voluntarily came down after an hour,” The Irish Examiner reports. “Iris Cheng, campaigner from Greenpeace International, said some major IT companies are not innovative enough about how they power their centers. ‘Coal is one of the dirtiest fuels on the planet, causing untold damage to the environment and global climate,’ she said.”
The Irish Examiner reports, “However Apple said its new data centre in North Carolina will draw about 20 megawatts of power at full capacity and ultimately 60% of its energy from on-site renewables including the largest solar farm and fuel cell generator of thier kind in the US. A separate site due to open next year in Oregon will be run 100% on renewables. Apple also said it buys all its energy for the Cork plant from a renewable supplier.”
Read more in the full article here.
MacDailyNews Take: Instead of riding Apple’s brand for free publicity, how about protesting companies that actually don’t use, and aren’t doing anything to move towards using, renewable energy, you free PR leeches?
When completed this year, Apple’s massive fuel cell energy project in North Carolina will be largest in the U.S.! This is like protesting Coca-Cola because you want them to make cola.
Greenpeace has no credibility and vapid protests of companies that are actually trying to do positive, meaningful things for the environment certainly isn’t helping their stated-but-not-actual* cause. The end does not justify the means.
Get the real story behind Apple’s environment footprint here
*Stated cause: Enrich the environment. Actual cause: Enrich Greenpeace.
[Attribution: AppleInsider. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
Apple gets more of its power from coal than any other large tech company – for now – April 17, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple plans USA’s largest private fuel cell energy project in North Carolina – April 1, 2012
How Apple took the lead on the environment – February 22, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple’s Mothership campus solar roof will be among biggest in U.S. – December 7, 2011
Apple working with US company, Leaf Solar Power, on North Carolina solar farm – November 8, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011
Apple building huge solar farm around its billion-dollar North Carolina data center – October 26, 2011
Greenpeace names Apple ‘least green’ tech company – April 21, 2011
Greenpeace drops Apple to 9th as HP, Samsung advance in ‘Guide to Greener Electronics’ – October 26, 2010
Greenpeace spotlights links between Apple’s iPad, the Internet, and climate change – March 31, 2010
Greenpeace: Apple fails to meet ‘computer detox’ deadline – January 07, 2009
BusinessWeek: Apple is greener than Greenpeace says – December 08, 2008
Apple’s score plummets as Greenpeace expands ranking criteria in its Guide to Greener Electronics – June 25, 2008
Greenpeace intends to ride Apple’s PR coattails for as long as possible – January 18, 2008
BusinessWeek: Why Greenpeace repeatedly makes flawed attacks on Apple – October 26, 2007
Chemical Industry Group slams Greenpeace over unfair iPhone criticisms – October 22, 2007
Greenpeace admits that Apple’s iPhone is fully compliant with Euro chemicals rules – October 16, 2007
Apple faces lawsuit based on Greenpeace’s ‘toxic’ iPhone Report – October 15, 2007
Greenpeace attacks Apple over ‘hazardous chemicals’ in iPhone – October 15, 2007
Apple greener than Greenpeace wants you to think – May 03, 2007
Greenpeace ranks Apple dead last in ‘environmental friendliness’ – April 03, 2007
EPA does not support Greenpeace’s charges against Apple Computer – January 07, 2007
Apple places last in Greenpeace ‘Guide to Greener Electronics’ report – December 07, 2006
Is Greenpeace lying about Apple’s ‘toxic laptops?’ – September 25, 2006
Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’ – September 02, 2006
Greenpeace criticizes Apple over toxic waste – August 29, 2006