“Early next year, Ford is sending flash drives with a software upgrade to approximately 250,000 U.S. customers with MyFord Touch and MyLincoln Touch, the equivalent system in Ford’s luxury Lincoln brand. Owners can do the upgrade themselves in about 45 minutes, or dealers will do it for free. Ford is still deciding how it will offer the upgrade to 200,000 buyers outside of the U.S.,” Dee-Ann Durbin reports for The Associated Press.

“Ford knows of no other car company that has given owners the option of upgrading their own software on this scale. The unprecedented step underscores the urgency of the problem for Ford, which last month fell from 10th place to 20th place in Consumer Reports’ annual reliability rankings largely because of MyFord Touch. Ford also plummeted in a J.D. Power quality survey earlier this year,” Durbin reports. “Sync, a four-year-old voice command system that Ford designed with Microsoft Corp., serves as the platform for the more advanced MyFord Touch.”

Durbin reports, “Forrest Brown, a Ford dealer in Dyersville, Iowa, got a barrage of complaints last winter when customers were unable to defrost their windshields or turn up the heat because their screens were going blank.”

Read more in the full article here.

MacDailyNews Take: When crap collides.

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Ford: Apple iPhone compatibility coming to SYNC AppLink-capable vehicles in early 2011 – December 23, 2010
When crap collides: Ford and Microsoft team up for in-vehicle operating system – December 29, 2006