“Apple is one of the major leaders in the multitouch space and yet, the company’s desire to bring a full-fledged touch-screen device to store shelves has stopped with the iPhone. In fact, the most it has done in bringing multitouch to its computers is offering the functionality in the track pad on its MacBook Air,” Don Reisinger writes for CNET.
“But simply offering multitouch on a trackpad isn’t enough to make consumers want to flock to Apple products instead of HP or Dell machines,” Reisinger writes.
MacDailyNews Take: Apple’s Mac sales are currently growing at 20 times that of the PC industry, Don. That’s a considerable amount of flocking.
Reisinger continues, “Apple needs to embrace the fact that many people prefer touch-screen technology and create a Mac that offers the same basic functionality found in the iPhone.”
“Innovation has been a key to Apple’s success over the past decade and without it, the company would be nothing more than another computer vendor. But by releasing a Mac that eclipses the functionality of the tablet PC and fully harnesses the power of multitouch in a way that no one has seen before, Apple can create the computing world’s first iPhone-like success,” Reisinger writes. “And in the process, Apple could single-handedly propel the computing market forward into a new era where vanilla products are the exception and establish itself as the de facto leader in innovation.”
MacDailyNews Take: Apple is already firmly established as the de facto leader in innovation, Don. As has been the case since the company’s inception.
Reisinger continues, “So what would it look like? Ideally, the computer could be controlled with the touch screen and if you prefer, you can type on it as well. For those who aren’t so keen on typing on a virtual keyboard, Apple’s touch-screen Mac should sport a physical keyboard that can be slid out. In terms of aesthetics, I’ll leave that up to Apple–I think it has proven to be quite capable in designing handsome products.”
Full article here.
MacDailyNews Note: We are working to develop new products that contain technologies that our competition will not be able to match. I cannot discuss these new products, but we are very confident in our product pipeline. – Apple CFO Peter Oppenheimer, during Apple’s Q308 Financial Results Conference Call, July 21, 2008