The majority of apps used by iPhone and Android users are made by Apple and Google, according to a so-called “study” commissioned by Facebook
Tag: Identifier for Advertisers
Apple might further ratchet up rivalry with Facebook at WWDC
The feud between Apple and Facebook could be ratcheted up during Apple’s annual Worldwide Developers Conference (WWDC), which kicks off…
It’s the end of cookies, but targeted online ads aren’t going anywhere
Following Apple’s lead, as usual, Google said this week that it will eliminate its use of third-party cookies over the next year, ending…
Twitter CFO says Apple’s new privacy change will level the playing field
Twitter CFO Ned Segal said the company is feeling confident as it prepares for Apple’s planned privacy update to iOS 14 where users will…
Mobile ad companies form ‘Post-IDFA Alliance’ to prepare for Apple privacy changes
Six mobile advertising companies said Wednesday they have formed a partnership called the “Post-IDFA Alliance” to help marketers and…
European activist files complaints against Apple’s ‘Identifier for Advertisers’
Noyb filed complaints on Monday with German and Spanish data protection authorities over Apple’s Identifier for Advertisers (IDFA)…