Last year, a large consumer audience was introduced to AR via Pokemon Go…
Tag: Apple Car
Apple CEO Cook sparks predictions of augmented reality in iPhone 8
Apple Inc. CEO Tim Cook believes augmented reality will be as big for technology as smartphones…
Apple’s iPhone 8 with embedded AR would mark a key transition point
Beyond the well-understood feature upgrades like OLED and wireless charging…
Apple CEO Cook offers clues to Apple’s Augmented Reality strategy
Apple CEO Cook sees AR as a better technology than VR…
Apple CEO Cook on Augmented Reality: ‘I regard it as a big idea like the smartphone’
Tim Cook has been having quite the week. On Monday and Tuesday he was whistlestopping round France and Germany…
Why Apple will make smart glasses
It’s hard to picture Apple selling smart glasses. But it’s also hard to picture them not doing it…
Apple has to start addressing these problems in 2017
Apple had some real problems in 2016 and, if the company wants to stay at the peak of relevancy…
Why Apple should buy Sirius XM and Pandora
Recent news reports that Sirius XM Holdings may have some interest in acquiring the streaming ad and subscription supported music service Pandora Media…
Apple’s letter to the U.S. NHTSA reveals 30-year Detroit veteran on its stealth ‘Project Titan’ team
As carmakers and tech companies race to perfect self-driving vehicles, Apple’s program…
Apple files patent for autonomous vehicle collision avoidance system
In one of the first pieces of documentation proving Apple’s investigation into autonomous vehicles…
Apple letter all but confirms plans for self-driving cars and commitment to privacy
We’ve known (or at least believed) for some time that Apple has been working on some form of automated vehicle…
Apple drops hints about autonomous-vehicle project in letter to U.S. transportation regulators
Apple Inc. took its biggest step toward acknowledging it is working on autonomous vehicles…
Apple working to integrate Augmented Reality capabilities into iPhone’s Camera app
Apple has a team of people working on integrating augmented reality functionality…
No, Apple’s next big thing won’t be smart glasses
Apple is working on glasses that include augmented-reality features…
Apple Specs: Smart glasses that people will want to wear
Apple is seriously exploring the idea of developing a pair of smart glasses that can present users with…
Samsung’s $8 billion Harman purchase will be seen as an Apple blunder decades from now or something
Samsung’s purchase of Harman is strategically sound, worth the $8 billion, and positions Samsung…
Apple considers move into smart glasses
Apple Inc. is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing…
Samsung buys automotive electronics-maker Harman for $8 billion to take on Apple, Google
Samsung Electronics is buying automotive electronics-maker Harman International Industries for $8 billion…
Apple granted another Augmented Reality head-mounted display patent
Today the US Patent & Trademark Office published yet another continuation patent from Apple that reveals further…
Apple’s skyrocketing R&D investments explained
Even though a good chunk of that now quite large research-and-development budget is probably being spent in
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system
A KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company…
What does Apple get for $10 billion of R&D?
Apple seems to have some big things cooking up…
Analysts: Apple’s innovation will pay off… eventually
Despite a third straight quarter of lower year-over-year sales, Apple is looking ahead to some…
Apple said to develop car operating system in Canada
Apple Inc. has dozens of software engineers in Canada building a car operating system, a rare move…
Apple scales back ‘Project Titan,’ effort no longer includes building own car
Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that…
Tim Bajarin: Apple’s ‘Project Titan’ is not about building a car
If Cupertino was killing Project Titan, why would it bring back Bob Mansfield, former vice president of engineering…
Project Titan: Magna engineers working with Apple to develop ‘Apple Car’
About a dozen Magna engineers have been working with the iPhone-maker’s team in Sunnyvale to develop a vehicle…
Apple is skating to the puck beyond iPhone 7
Come Friday, Apple will start selling the iPhone 7, but all anyone wants to talk about is…
Apple’s Bob Mansfield reboots Apple Car project, lays off several dozen employees
Apple has shuttered parts of its self-driving car project and laid off dozens of employees…
Why Apple likes to keep so many secrets
Apple is a notoriously secretive company, choosing to keep things under wraps until it has a product ready…
Apple just received a patent for a ‘war situation’ vehicle device
Apple just got a very unusual patent…
South Korea company’s never-before-revealed battery technology expected to be Apple Car’s ‘secret weapon’
The company’s battery technology will be used by Apple for its self-driving electric vehicle…
Apple granted their first vehicle-related patent
The U.S. Patent and Trademark Office officially published a series of 80 newly granted patents for Apple Inc…
Apple is now firmly ensconced in the ride-sharing market
A lot of people will be talking about news this morning that Didi is to buy Uber China…
Apple Car: Everything we know about Apple’s mysterious ‘Project Titan’
It’s 2016, and Apple’s mysterious, oft-buzzed about car project is still tucked away under the…
Apple Car: An operating system licensed to other auto-makers?
Apple is no longer solely focused on building its own autonomous vehicle, but also on developing an operating system…
Apple hires founder of QNX with Apple Car project increasing focus on self-driving software
Apple Inc. has hired the founder and former chief executive officer of QNX as new leadership…
Apple taps Bob Mansfield to oversee Apple Car project
Apple Inc. has tapped a highly regarded senior executive who helped bring to market many of Apple…
Apple Car delivery target reportedly slips to 2021
Project Titan news, the name given to Apple’s electric vehicle project, has been relatively quiet…
Forget about the U.S. government’s goal of 54.5 mpg by 2025; Americans love their SUVs too much
Back in 2012, the US government released a relatively ambitious plan to increase US passenger fleet average fuel efficiency to 54.5 mpg…
Elon Musk’s pedestal is crumbling, exposing Tesla risks
The Steve Jobs–style reverence that fans have granted Elon Musk and the tremendous growth of the companies…
Unlike Maps, Apple TV and Apple Watch, Cupertino can’t ship Apple Car as an unmarked beta
Tesla is hot. It’s CEO is hot. I do, however, have some cause for concern…
