At WWDC24 on June 10th, Apple plans to unveil a new opt-in, “beta” labeled AI system called “Apple Intelligence” that will come to next-gen operating system versions for the Mac, iPhone, and iPad. There also will be a partnership with OpenAI that powers a ChatGPT-like chatbot, according to Bloomberg News‘ Mark Gurman.
Making the AI features opt-in and labeling them “beta” (as Apple should have done when introducing Maps way back when) is the smart and proper way to go as is making A.I. mean “Apple Intelligence” for 2.2+ billion of the world’s richest technology users. – MacDailyNews
WWDC “needs to be a showstopper, not a shrug-the-shoulders event,” Wedbush Securities analyst Daniel Ives says.
“This is the most important event for Cook and Cupertino in over a decade,” Dan Ives, an analyst at Wedbush, told CNBC. “The AI strategy is the missing piece in the growth puzzle for Apple and this event needs to be a showstopper and not a shrug-the-shoulders event.”
Taking the stage will be executives including software chief Craig Federighi, who will likely address the real-life uses of Apple’s AI, whether it should be run locally or in massive cloud clusters and what should be built into the operating system versus distributed in an app.
Privacy is also a key issue, and attendees will likely want to know how Apple can deploy the data-hungry technology without compromising user privacy, a centerpiece of the company’s marketing for over half a decade…
Apple’s voice assistant [Siri] debuted in 2011 and since has gained a reputation for not being useful. It’s rigid, only able to answer a small proportion of well-defined queries, partially because it’s based on older machine learning techniques.
Apple could team up with OpenAI to upgrade Siri next week.
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MacDailyNews Take: Apple’s under pressure here; of their own making. Catch up time is now (or will be in three days)!
Hopefully, the company can deliver a showstopper, but, with 270 million iPhones currently in use that haven’t been upgraded in 4+ years, “good enough” on the AI front will suffice.
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The last “showstopper” apple had was the iphone so don’t hold your breath.
Their last two projects they invested in Failed, no one cares about the googles and the self driving car was a bust. so what else does apple have? any rabbits they can pull outta the hat? I doubt it. They wasted billions. They should have made a Game console it’s easy, they have everything they need to make it happen and quickly. They already have the market for it, but Continue to REFUSE to take it. How dumb are they?
Vision Pro is a significant product…still finding its place. Goggles now…something more adept later.
It was released WAAAY too soon. As MDN has noted, it’s a Developer Kit masquerading as a consumer-ready product. It’s 2-3 years away from a mass-adoption version. After failing with Project Titan this is what Cook had left to shove out the door half-dressed.
Total Click Bait and Stupid.
All Apple needs to do is integrate AI into it’s HW products (Apple does own the SW and chipset and HW BTW = huge advantage), and make the power of AI simple and seem like nothing for the user to use.
AI is great when the user doesn’t even know they are using it.
This is what Apple can and is likely to be able to do.
Genius idea! I mean Siri is basically already peak AI right? I don’t even know I’m using it half the time because I DON’T!
MDN only requiring “good enough” from Apple? How the tables have turned.