Apple Australia has debuted a new TV ad called “Swoop” which spotlights iPhone 15’s tough, built-in Ceramic Shield display protection.
iPhone’s Ceramic Shield front cover goes beyond glass by adding a new high temperature crystallization step that grows nano-ceramic crystals within the glass matrix. Ceramic Shield also uses dual ion-exchange, increasing the size of the ions to increase solidity. The combination of these two technologies makes for significantly tougher glass that increases drop performance by 4 times.
Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone.
Learn more about iPhone 15 at https://apple.co/3drboA8
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Ahhhhhh, Australian Magpies. They sing like angels and swoop like devils.
Falling on soft dirt is not a problem for phones. It’s falling on concrete that’s the problem. And because most of our streets are hard like concrete, because most mall surfaces, bathrooms etc hard HARD STONE it stone-like surfaces… these are so incredibly disingenuous.
Apple should bring back the bumper case like the one from the AntennaGate fallout. A tempered glass screen protector and a rubber bumper solves most issues without sacrificing the look and feel of the device.