Major U.S. wireless carriers, including AT&T, T-Mobile, and Verizon, are offering substantial iPhone 15 promotions for customers, with variations based on the provider and the customer’s status (new or premium subscribers) in an attempt to woo new subscribers and minimize churn.
Craig Moffett, founder of MoffettNathanson, noted that this year’s iPhone promotions are the most generous to date. The top three carriers are offering free iPhone 15 Pro devices or discounts up to $1,000.
AT&T has increased its promotional values for both new and existing customers upgrading their devices compared to last year. In contrast, while Verizon has increased promotional values for those switching to their service, they have decreased benefits for existing customers upgrading their devices.
T-Mobile’s promotional values for customers switching or upgrading their services are 9% lower than last year. This reduction suggests T-Mobile’s confidence in gaining customers without excessive giveaways. On the other hand, AT&T is offering 8% higher promotions for similar customers…
MacDailyNews Take: As always, its a dogfight among carriers to attract and keep the best customers, iPhone users.
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As other sites have noted, these carrier deals are often an illusion. As a current Tmobile customer, I can get an iPhone 15 Pro Max for only $25/month! — provided I pay $45 more per month for my 3 lines. That’s way more expensive than if I just bought the phone outright.
Me and my wife got a sweet deal at AT&T with our preorder on Friday. We both have 13s and we are switching to the 15 Pro for free.