Ford Motor Company on Monday named former Apple executive Peter Stern as the president of its newly-formed integrated services unit to help build its autonomous driving business.
Stern previously oversaw Apple TV+, iCloud, and Apple News+, will focus at Ford on integrating hardware, software and services across Ford Blue, Model e and Ford Pro.
Ford is looking to intensify its focus on connected vehicles, as the auto industry leans more towards subscription-based revenue from highly complex cars and trucks, though some scepticism remains around self-driving technology.
“The basis for differentiation is shifting from the vehicles alone to the integration of hardware, software and services,” Stern said.
Stern starts work at Ford on Monday and will report to CEO Jim Farley.
MacDailyNews Note: Early this year it was reported that Apple was reorganizing its services unit and Stern’s responsibilities were to be be split into three separate divisions.
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Ford will fail, regardless, of who they’ve hired and without a doubt, so will General Motors.
Neither of these companies can do much of anything, right.