Apple is prepping generative artificial intelligence (AI) tools that could challenge those of OpenAI’s ChapGPT, Alphabet’s Bard, and others, according to a Wednesday report for Bloomberg News’ Mark Gurman.
Apple has been building a framework to support LLMs called Ajax; the company has also built and internally deployed a service similar to ChatGPT that some of its engineers referred to as “Apple GPT.”
The company is aiming to release a consumer-facing generative AI product next year.
Though Apple is coming late to the game, the product that will be unveiled to consumers will likely be much tighter than those models that were rushed into deployment by anxious execs at Google and Microsoft.
It was clearly an active decision on Apple’s part to not jump into the generative AI arms race. That low and slow approach to building an AI model cannot possibly hurt the end result.
I don’t see Apple’s late entry into the space hurting the company’s growth potential here — Apple, as [Berkshire Hathaway’s Warren] Buffett has noted, has a huge, extremely loyal consumer base that stretches across iPhones, iPads, smartwatches and laptops. The opportunity for ease of integration across Apple’s suite of products could easily make something like ChatGPT unnecessary to a huge swathe of people, especially if these other options remain bogged down with issues, inaccuracies and hallucinations.
MacDailyNews Take: It won’t be difficult for Apple to improve on quality and accuracy compared to OpenAI’s ChatGPT and Google’s Bard. Regardless, via the network effect, Apple’s vast user base will not only contribute to the value of Apple’s generative AI, it will also guarantee success as it has done numerous times (Messages, Apple Music, etcetera).
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
Bizarre.
There was a day when it was more common to find some strong opinions here that would seem to hold Apple’s feet to the fire.
There is a perceivable intelligence gap between Siri and Alexa, the latter seeming far further ahead. Siri simply isn’t knock your socks off intuitive, and it lags behind its competitor/s.
And so this Take is blowing my mind.
I have zero confidence that Apple AI is going to come near ChatGPT, just based on Siri artificially (inflated) intelligence.
Oh, it’s true, Apple needs to do a better job on the GPT front? But as always, Apple is never first to an area, but it usually gets its technologies right, and then rapidly iterates to improve – Apple Watch is a great example.
Apple chose the wrong AI procedural path: the lexicon model. In part because it could be handled on the device level (promising security/privacy) rather than as a centralized service (which sacrifices individual privacy for universal functionality). Presumably Ajax will run off of Apples services, but it will require a different method of preserving user anonymity.
Sadly, this is often not the case with services. Apple was first to the voice assistant game, but siri is pretty lacking. Among other things, Apple is only just now giving the option to do more than one task per query
ChatGPT is screwing itself now.
https://www.tomshardware.com/news/chatgpt-response-quality-decline
Considering Apple’s track record with Siri, I’m not sure I’d be that worried if I were ChatGPT. Siri sucks. Every time I try to use it, it doesn’t work properly.
One has nothing to do with the other.
Many people were predicting this. Apple will be a late comer to generative AI, it will be interesting to see their end product