Elon Musk says Apple has mostly stopped advertising on Twitter

Multi-billionaire Elon Musk said in a tweet on Monday that Apple has mostly stopped advertising on Twitter.

Elon Musk
Elon Musk

Reuters:

Earlier in November, Musk said Twitter had seen a “massive” drop in revenue and blamed activist groups for pressuring advertisers.

Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.

MacDailyNews Take: As George R.R. Martin said, “When you tear out a man’s tongue, you are not proving him a liar, you’re only telling the world that you fear what he might say.”

Sadly, under Tim Cook’s “leadership,” Apple long ago stopped throwing hammers and became the despot on the screen in the company’s iconic “1984” ad screaming, “Today we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth!”

Tim Cook is a fool.

We hope that someday, hopefully sooner than later, Apple will regain its footing under new management.

Let’s face it, Steve Jobs’ track record of picking Apple CEOs was less than stellar.SteveJack, MacDailyNews, April 2, 2019

• Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech. ― Benjamin Franklin

To view the opposition as dangerous is to misunderstand the basic concepts of democracy. To oppress the opposition is to assault the very foundation of democracy. ― Aung San Suu Kyi

• Because if you don’t stand up for the stuff you don’t like, when they come for the stuff you do like, you’ve already lost. ― Neil Gaiman

Censorship reflects society’s lack of confidence in itself. It is a hallmark of an authoritarian regime. – Potter Stewart

• Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. ― United Nations

• If freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter. ― George Washington

For those wishing to make their own targeted purchasing decisions, according to Media Matters, here are the companies – some 50 of Twitter’s top 100 advertisers – that have stopped advertising on Twitter:

• Abbott Laboratories
• Allstate Corporation
• AMC Networks
• American Express Company
• AT&T
• Big Heart Petcare
• BlackRock, Inc.
• BlueTriton Brands, Inc.
• Boston Beer Company
• CA Lottery (California State Lottery)
• CenturyLink (Lumen Technologies, Inc.)
• Chanel
• Chevrolet*
• Chipotle Mexican Grill, Inc.*
• Citigroup, Inc.
• CNN
• Dell
• Diageo
• DirecTV
• Discover Financial Services
• Fidelity
• First National Realty Partners
• Ford*
• Heineken N.V.
• Hewlett-Packard (HP)
• Hilton Worldwide
• Inspire Brands, Inc.
• Jeep*
• Kellogg Company
• Kohl’s Department Stores, Inc.
• Kyndryl*
• LinkedIn Corporation
• MailChimp (The Rocket Science Group)
• Marriott International, Inc.
• Mars Petcare
• Mars, Incorporated
• Merck & Co. (Merck Sharp & Dohme MSD)*
• Meta Platforms, Inc. (formerly Facebook, Inc.)
• MoneyWise (Wise Publishing, Inc.)
• Nestle
• Novartis AG*
• Pernod Ricard
• PlayPass
• The Coca-Cola Company
• The Kraft Heinz Company
• Tire Rack
• Verizon
• Wells Fargo
• Whole Foods Market IP
• Yum! Brands

(An asterisk indicates a company has issued a statement or was publicly reported as stopping its ads on Twitter and subsequently confirmed. Otherwise, companies identified on this list are “quiet quitters,” based on a Media Matters analysis of Pathmatics data.)

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19 Comments

  1. I agree with MDN’s take on Tim Cook and his wrongheaded leadership. Additionally to being a fool, Mr. Cook is a hypocrite. He espouses freedom of speech while he limits it.

    Tim Cook 2017.

    “We know that these freedoms require protection. Not just the forms of speech that entertain us, but the ones that challenge us. The ones that unnerve and even displease us. They’re the ones that need protection the most. It’s no accident that these freedoms are enshrined and protected in the First Amendment. They are the foundation to so many of our rights.”

  2. “Free speech” isn’t anti-semitic, anti-LGBQTI, racist etc etc speech – that’s hate speech. BIG difference between “free speech” and a lot of the stuff that’s on Twitter now. Tim Cook has a social conscience, Elon Musk clearly doesn’t (in my opinion).
    Flame me, bag me, I don’t care – MDN has drifted way to the right of centre with it’s support of Trump and Musk. Very sad as I used to be a supporter here.

    1. No. Free Speech can be all those things. It’s not yelling “fire” in a crowded theater. It’s not making terrorist threats. It’s not slander or libel. But other than that, yes, Free Speech can offend you, and it can be “hate speech” too. If it can’t, then it’s not Free Speech.

  3. Here’s my hate speech:

    I hate that MDN has become a Tim Cook hate platform instead of a tech site. I hate the fact that MDN has become a dog whistle site for an increasing number of right wing nuts. WTF? I come to this site out of habit these days. This is no longer an Apple info tech site. More like, “Fox News Does Apple”.

    1. Yeah, I’ve just about broken my MDN habits, now an occasional lurker.
      Actually MDN broke my and many others MDN affiliations by arming the swamp creatures and biting the hand that …..
      Seriously. Twitter, Musk, Trump…what could possibly go wrong?

      1. Do you really expect there to be daily, weekly, or even monthly updates on a product that is released once a year if not longer? I am guessing they can take what they can get, hence ANYTHING related to apple…ya know…like the name of the site implies.

        Not sure how I landed on MDN but the few articles that had comments I have read prove to me how moronic this specific sub-culture is, furthering the stereotype of apple owners.

        1. Hmmm…. Lot’s here.

          Guess we should start by letting you know that Apple has more than one product. I wouldn’t think anyone would need this to be pointed out to them but, nevertheless, your post seems to imply this.

          Apple is both a software and hardware company. So, multiple hardware products and multiple software products. Get it? Plenty to write and read about.

          Then there is the industry and company history. To understand where things are going, it is often helpful to understand where things have come from in the past and what the current state is.
          This, of course allows perspective from understanding other tech products related to or even competing with Apple products.

          Finally, there are all the quite innovative and life facilitative ways in which people (I guess you call us morons for some reason) utilize Apple’s products (get it? More than one!).

          Not sure what the “stereotype of Apple owners” is. Maybe you could explain it to us. Is it like the stereotype of Harley Davidson owners or the stereotype of PlayStation owners or 1st edition book owners or Siamese cat owners or second property beach front location owners?

          Good luck!

    2. Long time MDN reader here but recently really put off by the extremist political takes here. If I remove MDN from my RSS feed, does that make me hate free speech? No. It’s just that I also have the right to read what I want, it goes both ways. Why single out Apple for stopping ads on Twitter? This is becoming a bash TimApple site. I mostly lurk but decided to post here to let you know how trashy MDN has become. And it looks like I’m not the only one. Cook is not perfect but I’d trust him over the unstable Musk any day.

    3. I used to be a daily MDN visitor until the site went off the rails into the MAGAverse. I come back every 6-9 months to see if SteveJack has pulled his head out of his ass, but I see that hasn’t happened. I’ll check back in another 6-9 months and see if the site is still around. There wasn’t a banner begging for money last time I was here, so I guess viewership has fallen.

      The Dude abides.

      1. You see, it’s always been run by the same people with the same views. Just like every conservative. You woke dudes just now see it because we let you know we don’t like go far you left wing sick bastards are compared to previous democrats. I could have been a Democrat a while back. You guys just messed it up and there is no way I would consider it now.

    4. “Dog Whistle site for an increasing number of right wing nuts“ lmao watch any of or all of the left wing nut job networks. That phrase is so worn out like. Reminds me of Nancy Pelosi. 😲

  4. (Warning – hyperbole ahead!) Sounds as if Apple is not only going to be required to allow companies to sell its product on the App Store for free but that Apple is going to be required to advertise on Twitter, because, of course grocery stores have to allow anyone’s products in their stores for free, and are going to be required to allow poisonous products to be sold in their stores. I hope Elon Musk succeeds in his plans for Twitter, because what he has done so far seems to be working toward destruction of the platform.

  5. So, what if Apple doesn’t want to associate with Twitter? That’s their choice.

    Actions have consequences, and Elon’s choice resulted in Apple pulling out and Twitter losing probably one of their biggest advertisers.

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