Twitter has added more than 15 million users since Elon Musk’s first week of ownership

Despite the weighty loss Whoopi Goldberg, Twitter has added more than 15 million users since Elon Musk’s first week of ownership, as daily user growth hit “all-time highs” on the social media platform.

Elon Musk
Elon Musk

Alex Heath for The Verge:

Since Musk’s dramatic takeover, Twitter’s monetizable daily user (mDAU) growth has accelerated to more than 20 percent, while “Twitter’s largest market, the US, is growing even more quickly,” according to an internal FAQ obtained by The Verge that was shared with Twitter’s sales team on Monday to use in conversations with advertisers. Per the FAQ, Twitter has added more than 15 million mDAUs, “crossing the quarter billion mark” since the end of the second quarter, when it stopped reporting financials as a public company.

If those numbers are in line with how Twitter reported metrics when it was public, they imply that the service has yet to see a mass exodus under Musk’s ownership.

MacDailyNews Note: Musk tweeted on Sunday:

Twitter user numbers have increased significantly around the world since the deal was announced.

And these are very early days. As Twitter becomes by far the most reliable source of truth, it will be indispensable.

MacDailyNews Note: The Twitter app is available via Apple’s App Store here.

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10 Comments

  1. To all those MDN posters that mocked Elon Musk’s firing so many of Twitter’s twitts, what do say now? I especially liked posted that belittled Musk for firing those responsible for making Twitter a $44 billion business. Can the author of that post see the logic yet? Doubt it. Likely just finding some excuse to explain why his post being so wrong meant it was really right or even profoundly insightful. Not!!!!!!

  2. the transition to Musk’s ownership has resulted in day after day of front page news, extraordinarily valuable marketing, and this early lift in users is largely a function of that, and inconesquential given the huge numbers involved in leading social media platforms.

  3. First they came for the Communists
    And I did not speak out
    Because I was not a Communist

    Then they came for the Socialists
    And I did not speak out
    Because I was not a Socialist

    Then they came for the trade unionists
    And I did not speak out
    Because I was not a trade unionist

    Then they came for the Jews
    And I did not speak out
    Because I was not a Jew

    Then they came for me
    And there was no one left
    To speak out for me —Martin Niemöller

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