Apple’s privacy-focused changes to its operating system – App Tracking Transparency – that wiped out an estimated $10 billion of revenue for privacy-trampling Facebook/Instagram-parent Meta Platforms. And now, it looks like Apple’s is gearing up to go after the small businesses that have relied almost entirely on Meta’s online advertising tools for more than a decade.
Shoshana Wodinsky for MarketWatch:
Marketwatch found two recent job postings from Apple that suggest the company is looking to build out its burgeoning adtech team with folks who specialize in working with small businesses. Specifically, the company says it’s looking for two product managers who are “inspired to make a difference in how digital advertising will work in a privacy-centric world,” who want to “design and build consumer advertising experiences.” The ideal candidate, Apple said, won’t only have savvy around advertising, mobile tech, and advertising on mobile tech, but will also have experience with “performance marketing, local ads or enabling small businesses.”
The listings also state that Apple’s looking for a manager who can “drive multi-year strategy and execution,” which suggests that Apple isn’t only tailing local advertisers, but it will likely be tailing those advertisers for a while. And considering how some of those small brands are already looking to jump ship from Facebook following Apple’s privacy changes, luring them off the platform might be enough to hamper Meta’s entire business structure for good, adtech analysts said.
MacDailyNews Take: Meta’s privacy-trampling business model depended on keeping users ignorant in order to succeed.
Apple’s App Tracking Transparency simply gives users the control they should have always had. Clearly, users do not want Meta tracking them.
The fact that Apple providing users the choice to be tracked or not via App Tracking Transparency hurts Facebook et al. not only highlights the inherent flaw in the business model of these societal cancers, it makes us laugh. 🤣 — MacDailyNews, March 9, 2022
Apple’s privacy tool allows users to understand what’s being taken from them in exchange for a “free” services and gives users the tools they need to protect their privacy and security.
Privacy means people know what they’re signing up for, in plain English, and repeatedly. I’m an optimist; I believe people are smart, and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with your data. — Steve Jobs, June 2010
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When Apple provides an alternative to us small businesses who, for all intents and purposes require being a part of the “MetaVerse”, we’ll listen.
Holding one’s breath while stamping one’s feet yelling “no, no, no” isn’t an answer.
Glad to hear this. Makes me happy to see faceplant struggle.
Unfortunately Apple’s so-called advocacy of user’s privacy is only a byproduct of their monopolistic efforts. They’re tramping others’ ability to monetize on you while they’re devices have access to everything and do no have to go through such roadblocks and the services opt you in to everything every time you set up iCloud. I noticed the switch to aggressive advertising when they changed the books app back in Mojaveand whatever iOS version came alongside it. Then they started locking things down in Catalina. Apps, including MDM apps in supervised devices — the highest privilege they can have — are heavily policed, while Apple’s own services are exempt from these rules and automatically whitelisted/enabled. Then they silently started using encrypted DNS to bypass firewall rules and advertise to users such as in the Music app’s search, later they made “support” for this public, while not divulging they’re been using it for a long time already. And now they automatically proxy your connections when you connect to a network to further bypass your firewall rules.
Personally, I stopped buying Apple’s products and services when I saw the books things in Mojave. It was a red flag so I waited it out. When things got stricter in Catalina I knew I would have to switch FROM Apple at some point. Surprisingly I got lucky and got from “the good batch” of deeply flawed devices was producing at that era which have held up so far. That’s about to end any minute now.