BofA: Apple’s lowering of trade-in prices implies ‘strong demand’

Apple’s lowering of trade-in prices for Macs, iPhones, iPads, and Apple Watches earlier this month, a move that implies “strong demand,” according to Bank of America’s investment arm.

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Chris Ciaccia for Seeking Alpha:

Analyst Wamsi Mohan, who has a buy rating on Apple (AAPL) shares and a $200 price target, noted that this is the second time this year the tech giant has cut the trade-in value of its devices…

“In our opinion, the successive reduction in iPhone trade-in prices and lower Apple trade in prices vs 3rd parties indicates that demand for the iPhone remains healthy,” Mohan wrote in a note to clients, adding that the company has “multiple tailwinds” for both hardware and services.

In addition, Mohan pointed to a global survey conducted in April by Bank of America that showed more than 24% of respondents still had an iPhone 8 or older, which is seen as an opportunity to drive a replacement cycle. The analyst also noted that iPhone 6 and iPhone 6 Plus ownership in China is “relatively higher” than in the U.S. and U.K., with Apple still accepting those devices for trade-in in that country and not in the U.S. and U.K.

MacDailyNews Take: Apple is primed to exceed expectations.

Apple’s third fiscal quarter results are set to be released after market close on Thursday, July 28, 2022.

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3 Comments

  1. Maybe. But it is much more likely that Apple is trying to fend off inflationary prices, and wants to NOT raise iPhone prices and this is one way to do that.

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