Apple TV+ proves that quality over quantity is paying off

Apple TV+’s quality over quantity approach to streaming is paying off with tastemakers as it’s quickly become a critical darling.

Apple TV+

Joe Flint for The Wall Street Journal:

While Apple TV+ doesn’t have nearly as deep a catalog as streaming giants such as Netflix Inc. and Walt Disney Co.’s Disney+, it has become a critical darling. Sunday night’s Academy Award win for “CODA”—the first time a streaming service won best picture—comes just months after Apple TV+’s “Ted Lasso” took home the Best Comedy trophy at the Emmy Awards.

“It appears that Apple, due to a lack of library and [intellectual property] portfolio, has really tried to stick to quality over quantity,” said Michael Nathanson, a media analyst with MoffettNathanson.

Revenue from its services business, which includes Apple TV+ subscriptions, rose by about 24% to $19.5 billion in the October-to-December quarter. While the streaming service, which costs $4.99 a month, makes up a small portion of those revenues, it has grown steadily since its launch. Revenue for Apple TV+ nearly doubled in its fiscal 2021, which ranges from October to September, compared with its fiscal 2020, to an estimated $2.2 billion, according to Toni Sacconaghi, an analyst for Bernstein.

Besides “Ted Lasso,” Apple TV+’s breakout original shows include “The Morning Show,” a look at the world of TV news with a high-profile cast headed by Jennifer Aniston and Reese Witherspoon, and the new dystopian workplace drama “Severance” directed by Ben Stiller and starring Adam Scott and Patricia Arquette.

MacDailyNews Take: “Severance,” if you haven’t yet seen it, is beautifully shot and extremely well-acted. It’s a compelling, thought-provoking series – high recommended.

CODA‘s Best Picture win is “a huge boon for Apple TV+ and vindication of Apple’s quality over quantity launch strategy. As the quantity of award-winning features and series piles up, so too will Apple TV+ subscribers.” – MacDailyNews, March 25, 2022

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7 Comments

  1. This is a lesson lost of ÀpplėBŚ. He emanates an endless quantity of BS, there is no quality in his complaints. He should sell all his stock and give the money to Goodwill.

  2. Can anyone recommend a show on AppleTV+ that doesn’t have any woke BS? I’m hesitant to start a show as they tend to go woke after the second season so that it’s harder to leave it.

        1. From the Merriam-Webster dictionary:
          Woke: aware of and actively attentive to important facts and issues

          From Wikipedia:
          Woke (/ˈwoʊk/ WOHK) is an English adjective meaning ‘alert to racial prejudice and discrimination’ that originated in African-American Vernacular English. Beginning in the 2010s, it came to encompass a broader awareness of social inequalities such as sexism, and has also been used as shorthand for left-wing ideas involving identity politics and social justice.

          Naturally, the right-wing trolls that post here will prefer to think of “woke” as an insult, seeing that awareness of sexual or racial inequality is not a natural concept for them.

          @me:
          It takes intelligence to rise above narrow-mindedness and conservatism.

    1. to me: Right you are. Usually it’s more like the 4th episode where the preaching or gender bending begins to creep in. By then you’re already invested and less likely to bail out… 😖

      1. @ “me”:
        If you hate everything broadcast today, why do you buy it? Why do you waste your time buying Apple stuff, watching their terrible media, and complaining here? If you’re dissatisfied, save the time and stress. Go outside and entertain yourself, you boring person, you.

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