Apple Watch dominates the global smartwatch market

The global smartwatch market shipments hardly grew in 2020 due to COVID-19, but they recorded a healthy 24% YoY growth in 2021, according to Counterpoint Research’s recently published Global Smartwatch Model Tracker. Apple Watch maintained its solid No. 1 position with a 30% market share, taking half of the total revenue in the smartwatch market worldwide.

Apple Watch Series 7
Apple Watch Series 7

The fourth quarter alone saw shipments of more than 40 million units, the highest quarterly shipments ever.

Associate Director Sujeong Lim said in a statement, “The global smartwatch market’s good growth in 2021 is meaningful in itself, but it is more meaningful in that it makes us look forward to future growth. With their ability to monitor important health parameters like blood pressure, ECG and SPO2, these devices are becoming popular. Further, the attractiveness of smartwatches as independent wearable devices will increase if more of them start supporting cellular connectivity.”

Apple maintained its solid No. 1 position with a 30% market share but fell 2.8 percentage points YoY due to intensified competition and growth in sub-$100 smartwatches. However, Apple Watch’s ASP rose 3% without the release of the SE model in 2021. As a result, Apple accounted for half of the total market revenue.

Global Top 9 Smartwatch Brands Shipment Share, 2021 vs. 2020

Global Top 9 Smartwatch Brands Shipment Share, 2021 vs 2020
Source: Counterpoint Global Smartwatch Model Tracker

MacDailyNews Take: Of course, mixing Apple Watch in with a bunch of sub-$100 SINOs (Smartwatches In Name Only) only spotlights the dominance of Apple Watch.

1 Comment

  1. Had a friend buy a SINO. She loved the —> pricepoint. I decided not to tell her what I already knew from others, chances are she spent 99 dollars on something that will sit on the nightstand without getting much use out of.
    I don’t think Apple is the only choice but the cheap devices are not a good choice for most people. You think you are saving money but you’re likely just throwing money away. If you’re going to go in on a smartwatch, get an AppleWatch if you’re an iPhone user, a Samsung Watch if you’re a Samsung user. Get the full usage out of it that makes the wide usages easy and convenient.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.