Is Apple cooking up a more robust alternative to Bluetooth?

Is Bluetooth holding back Apple’s AirPods? What Hi-Fi asked Gary Geaves, the VP of Acoustics at Apple and a key figure behind Apple’s AirPods.

The new AirPods feature spatial audio and industry-leading sound, longer battery life, and an all-new design.
The new third generation AirPods feature spatial audio and industry-leading sound, longer battery life, and an all-new design.

Tom Parsons for What Hi-Fi:

Everything points to Apple taking sound quality very seriously with the AirPods 3, and all of its modern-day audio products for that matter, and the recent launches of Lossless, Hi-Res Lossless and (in a slightly different way) Spatial Audio point to a real push towards higher audio quality. But there’s a catch, as far as I can see it – a bottle-neck that’s been preventing real qualitative leaps in the sound of wireless headphones essentially since wireless headphones came into being. I’m talking about Bluetooth, of course, which almost all wireless headphones, including AirPods, rely upon and which doesn’t have the data rate for hi-res or even lossless audio. I ask Geaves whether the use of Bluetooth is holding back his hardware and stifling sound quality.

“Obviously the wireless technology is critical for the content delivery that you talk about”, he says, “but also things like the amount of latency you get when you move your head, and if that’s too long, between you moving your head and the sound changing or remaining static, it will make you feel quite ill, so we have to concentrate very hard on squeezing the most that we can out of the Bluetooth technology, and there’s a number of tricks we can play to maximise or get around some of the limits of Bluetooth. But it’s fair to say that we would like more bandwidth and… I’ll stop right there. We would like more bandwidth”, he smiles.

Reading between the lines, I reckon Apple has a plan for overcoming Bluetooth’s current limitations. That could be as simple as switching to Qualcomm’s recently announced aptX Lossless format, but I wonder if Apple might have its own alternative to Bluetooth up its sleeve.

MacDailyNews Take: Let’s hope so!

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  1. If they’re not they would be foolish, IMHO. They have most of their music catalog in lossless. The ability to market their AirPods products as lossless listening is a big deal.

    The actual difference in what most users can discern notwithstanding, marketing is sometimes more important unfortunately.

  2. Maybe I’m just impatient, but I don’t see a year-end wrap-up on MDN about AAPL’s 2021 performance. It wasn’t as good as last year, but was still well above average. (Sorry for being off-topic.)

    2021 AAPL Stats

    AAPL close, Dec. 31, 2021: $177.57
    AAPL open, Jan. 4, 2021: $133.52
    An increase of $44.05 or 32.99%

    APPL 2021 closing low: Mar. 8, 2021, $116.36
    AAPL 2021 closing high: Dec. 27, 2021, $180.33
    No. of new “all-tIme” AAPL closing highs: 23

    AAPL 2021 return: 32.99%
    Dow Jones 2021 return: 18.73%
    Nasdaq 2021 return: 26.63%
    S&P 500 2021 return: 28.71%

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