Google parent company Alphabet briefly hit a market capitalization of $2 trillion on Monday, joining Apple and Microsoft at the $2+ billion mark, but its stock price retreated back below $2 trillion shortly after topping the number.
Daniel Howley for Yahoo Finance:
Alphabet joins the ranks of tech giants Apple (AAPL) and Microsoft (MSFT), which are the only other publicly traded U.S. companies to cross the mark. Alphabet’s growth has been powered by its dominance of the online advertising industry, which has long functioned as a de facto duopoly between Google and Facebook.
According to a May 2021 report by eMarketer, Google collected 27.5% of net global ad revenue in 2020, while Facebook collected 22.3%.
Recently, Alphabet has found itself in the crosshairs of federal and state investigators, facing a whopping four antitrust lawsuits in the U.S. The European Union’s antitrust watchdog, the European Commission, has also taken aim at Alphabet, fining the company billions of dollars for antitrust violations.
Despite such headwinds, Alphabet’s stock price continues to rise, making it one of the most valuable companies on Earth by market capitalization.
Alphabet’s market value is currently $1.981 billion.
MacDailyNews Take: As we wrote over seven years ago, referring to Steve Jobs’ vow to go nuclear on Google over the stolen product of Android, commenting on the idea that Apple should buy DuckDuckGo:
“If you really want to wage thermonuclear war, wage thermonuclear war.” – MacDailyNews, May 30, 2014
Plus, [DuckDuckGo] has a stupid name that just begs to be changed to “Apple Search.” It’s perfect for Apple! — MacDailyNews, June 19, 2015
If you haven’t already, give DuckDuckGo a try today!
Apple allows users to easily switch to the privacy-respecting DuckDuckGo search engine in Safari:
macOS:
1. Click Safari in the top menu bar.
2. Select Preferences.
3. Click on Search.
4. Select DuckDuckGo.
iOS/iPadOS:
1. Open Settings.
2. Navigate and tap on Safari.
3. Tap on Search Engine.
4. Select DuckDuckGo.
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It’s getting easier and easier. Next should be Amazon and it will be guaranteed if Amazon gets the Pentagon contract.
Google is making all their money from advertising and Apple’s tracking choice policy isn’t hurting them at all. It’s funny how all the people said that it was almost impossible for Apple to hit $1T and then $2T. I’m sure they’ll say Apple can’t hit $3T but I’m sure it will hit $3T by next year.
I had heard Duck Duck Go’s search data comes from Bing. So should Apple purchase DDG doesn’t that just trade the income Apple receives from Google to Apple paying Microsoft instead?
Another block in the US’s authoritarian technocracy wall. Vassals of the govt that keep a good hand on the people. No, this isn’t fringe thinking…we’ve seen it work out plainly with info-control in the last few years
I can’t wait to see their “services” develop and envelop. Just imagine if AAPL really believed in the privacy and security of its users and the possible broad influence over the land.