On Instagram, Apple has commissioned six photographers to shoot with the Ultra Wide lens found in the new iPhone 13 lineup.
Versus the iPhone 12, the new Ultra-Wide lens sensor can gather 47% more light in a scene, while the Ultra-Wide lens sensor on the iPhone 13 Pro can bring a 92% improvement for low-light environments. Plus, on the iPhone 13 Pro models, the Macro photography feature lets photographers move to within 2 centimeters away from a subject to capture a shot. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.
In the iPhone 13 lineup, Apple’s custom-designed Ultra Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.