Morgan Stanley expects Apple Silicon advances at WWDC to fuel Apple stock surge

Morgan Stanley expects Apple’s WWDC keynote to be more of a catalyst for Apple stock than it has been historically, thanks to a spotlight on Apple Silicon.

Morgan Stanley expects Apple Silicon advances at WWDC to fuel Apple stock surge
Apple’s all-online Worldwide Developers Conference kicks off June 7th with keynote address

Mike Peterson foR AppleInsider:

Over the past 10 years, Apple has underperformed the S&P 500 by a median of 120 basis points and 110 basis points in the first week and second week following a WWDC event. In the month after a developer keynote, it outperformed the S&P 500 by 70 basis points.

However, in the last two years, Apple stock performance post-WWDC has been more pronounced, [Morgan Stanley analyst] Katy Huberty writes. Apple outperformed the S&P 500 by 440 basis points in the first week after an event and 600 basis points in the month after.

“While we expect the majority of software/operating system upgrades to be more evolutionary than last year, we do believe Apple will highlight efforts to broaden the use of in-house designed silicon, and potentially launch a new MacBook with the Apple Silicon, making this year’s WWDC a potentially more significant catalyst than years past,” Huberty writes.

MacDailyNews Take: While WWDC is generally software-focused, hardware that is of particular interest to developers can appear during the keynote address, so the chances of seeing the new 14- and 16-inch Apple Silicon-powered MacBook Pros appear at WWDC 2021 are good.


  1. I’d love to be a mainstream meteorologist or a securities analyst. You get paid to make wild speculations and seldom suffer when you’re habitually wrong.

    1. There are many things about how Apple has changed under Cook’s tenure that don’t excite me, but it one holds AAPL as a money-making investment, saying he’s “an appalling CEO,” seems to be based on another measure.

      Warren Buffett isn’t god, but he has quite the knack finding long-term, productive value companies. Besides putting his $$ where he sees value (over 5% in AAPL–largest indi in Berkshire’s portfolio), he said of Cook during Berkshire Hathaway’s most recent shareholder’s meeting:

      “He is one of the best managers in the World.” Yes…WORLD.

      Also, Apple holds the vaulted position as one of the “4 Gems” in their portfolio. Of the 4, Berkshire has control in 3 of the companies. I’d call that a sign of deep, deep favor and high expectations.

      “Fired. NOW” for what reason….IF you are invested in AAPL for financial reasons?

      (BTW, at this meeting he took blame for selling some AAPL. Munger had disagreed with the sale.)

  2. Apple events likely bore big investors and I’m not even sure if they watch them. The big boys are only interested in making money and likely have little interest in Apple tech. Rich people are like that. They’re not easily impressed with something unless it smells of money. I’m sure WWDC will cause a sell-off of Apple stock tomorrow and that’s what WWDC history usually shows. I don’t care if the stock drops below $120 or $115 as long as Apple continues to buy back more shares. I can wait until September or November for Apple’s share price to rise past former highs.

    I’m really psyched about the M1X processor and I’ll bet it’s a beast. Apple will have all those “times” figures to compare how powerful the new chip is. Maybe this time the doubters will accept those numbers.

  3. A good investor is likely to know about Apple’s tech…otherwise they wouldn’t have any idea of the ecosystem–which is the element that makes Apple’s offering “sticky.” Warren Buffet famously said a good investment “has a moat” around their offerings. How could one NOT know about the tech and confirm the moat? “Btw, per “know,” I’m not talking about detailed understanding of chip design and software programming).”

    The best investors know A LOT about the co’s they deem worthy for their dollars. Otherwise, how would the deem something a good investment (not trade)?

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