Apple’s MacBook sales surge 94% in Q1

With remote and hybrid work options and e-learning continuing worldwide, Apple’s MacBook sales surged 94% as demand for notebook PCs is at its highest, driving 81% year-on-year shipment growth, according to a new report by Strategy Analytics. Work-from-home demand and the notebook PC upgrade cycle were the main driving factors for commercial demand, while the consumer segment contributed with strong e-learning and gaming activity from home in the first quarter. All of this occurred despite supply chain shortages, meaning that there is still pent-up demand going forward in 2021.

Chirag Upadhyay, Industry Analyst, said in a statement, “Chromebooks continued to dominate the education sector as primary education sector demand is still high in developed markets. The SMB market is also responding well to the cost competitiveness and manageability of the Chrome ecosystem, giving the OS a growing share of shipments in this segment and giving vendors a crucial chance to slowly raise prices and add features for the SMB/commercial world.”

Eric Smith, Director – Connected Computing, added, “Vendors managed to deliver notebooks despite the ongoing components shortage and big vendors managed to fulfill large orders before their original delivery date. The emerging hybrid work pattern as well as the continuing need for learn-from-home devices added to consumer upgrade sales, making Q1 2021 the strongest first quarter after many years. The favorable comparison to the dire situation last year also helped with the strong growth figures.”

Vendor Results Were Higher Across the Board as Market Grew 81%

Apple's MacBook sales surge 94% in Q1
Source: Strategy Analytics’ Connected Computing Devices service

Chromebooks Are in High Demand Due to Remote Classes

Apple's MacBook sales surge 94% in Q1
Source: Strategy Analytics’ Connected Computing Devices service

MacDailyNews Note: More in full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Preliminary Global Notebook PC Shipments and Market Share: Q1 2020 Results can be found here:


  1. Only a 94% sales surge? I wondered why Apple stock had been down all year. I’m fairly certain big investors expected a lot better than that. Apple needs to step up the pace to well over 100%. Globally, even Chrome OS is making a mockery out of MacOS. Forget Windows. Apple will never come close to catching up with Windows. There is absolutely no hope, whatsoever. Similar to an ant trying to climb Mt. Everest on Earth or more likely Olympus Mons on Mars.

  2. Interesting that Dell’s “Global Shipments per Vendor” is so significantly detached from all other’s growth on the list. Rationale (besides the obvious Dell darts)?

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