Facebook’s Zuckerberg tells staff to ‘inflict pain’ on Apple as privacy battle escalates

Facebook Chief Executive Officer Mark Zuckerberg told staffers that company needs to “inflict pain” on Apple due to their efforts to protect their users privacy, which impedes Facebook’s business model which depends on collecting personal data and tracking its users without explicit consent in order to sell targeted advertising.

Deepa Seetharaman, Emily Glazer, and Tim Higgins for The Wall Street Journal:

Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg
Sometimes that shark, he looks right into ya. Right into your eyes. Y’know the thing about a shark, he’s got… lifeless eyes, black eyes, like a doll’s eyes. When he comes at ya, doesn’t seem to be livin’… until he bites ya. And those black eyes roll over white, and then… oh, then you hear that terrible high-pitch screamin’, the ocean turns red, and… they rip you to pieces. – Sam Quint, Jaws
[In 2018], Facebook was embroiled in controversy over its data-collection practices. Mr. Cook piled on in a national television interview, saying his own company would never have found itself in such a jam. Mr. Zuckerberg shot back that Mr. Cook’s comments were “extremely glib” and “not at all aligned with the truth.”

In private, Mr. Zuckerberg was even harsher. “We need to inflict pain,” he told his team, for treating the company so poorly, according to people familiar with the exchange.

MacDailyNews Take: It seems that Mark Zuckerberg was smart enough to steal the idea for Facebook, but isn’t smart enough to run Facebook profitably without trampling his users’ privacy.

It wasn’t the first time — or the last — that Mr. Cook’s comments and actions would leave Mr. Zuckerberg seething and, at times, plotting to get back at Apple. The escalation of grievances erupted late last month in a rare public tit- for-tat between the two tech giants that laid bare the simmering animosity between their leaders, who exchanged jabs about privacy, app-tracking tools and, ultimately, their dueling visions about the future of the internet… The trigger last month was a new privacy tool the iPhone maker plans to roll out that will further restrict Facebook’s ability to collect data.

At stake is how the internet will evolve and which companies will dominate it. Facebook and Apple’s visions are diverging and increasingly incompatible. Facebook wants to capture and monetize eyeballs on every possible device and platform. Apple wants to draw users to its own hardware-centric universe, partly by marketing itself as a privacy-focused company. The outcome of the battle could affect what kinds of information users see when they browse the internet.

MacDailyNews Take: We can name this tune in two quotes:

As I’ve said before, if we accept as normal and unavoidable that everything in our lives can be aggregated and sold, we lose so much more than data, we lose the freedom to be human… If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise, it deserves reform… Too many are still asking the question, “how much can we get away with?” when they should be asking “what are the consequences?”Apple CEO Tim Cook, January 2021

Zuckerberg: Yeah so if you ever need info about anyone at Harvard
Zuckerberg: Just ask
Zuckerberg: I have over 4,000 emails, pictures, addresses, SSNs
Zuckerberg: People just submitted it.
Zuckerberg: I don’t know why.
Zuckerberg: They “trust me”
Zuckerberg: Dumb fucks

(Instant messages sent by Mark Zuckerberg during Facebook’s early days, reported by Business Insider in May 2010.)

Apple has ratcheted up its privacy controls, preparing to roll out a new feature this spring that will allow users to limit the ability of apps to track what they are doing on their phones… As part of its latest operating software, Apple said, it would allow ad tracking only if consumers opt in when they receive a prompt on an iPhone or iPad. The change means that Facebook or other companies would no longer be able to collect a person’s advertising identifier without permission.

MacDailyNews Take: Imagine the unmitigated gall of Apple, allowing their users to chose whether or not to allow the likes of Facebook to track them!

Zuckerberg is like a really early model that somehow escaped Westworld.MacDailyNews, April 12, 2018

Facebook’s position in this battle is a losing one; as in: the wrong side of a massacre. Someone will “inflict pain” here. It won’t be Facebook.

If you trust Mark Zuckerberg to be the keeper of your photos, contacts, political views, religious beliefs, etc., you’re batshit insane. — MacDailyNews, May 23, 2018


All of these “social media” platforms – Twitter, Parler, Facebook – are cancers on society. They are clearly eating society from the inside out. There’s something unsavory within human nature that “digital distance” amplifies to the point of disgust.

If you quit these cancers you will quickly realize what they are and what they do. You will be happier and healthier to have excised them from your life.

We haven’t had personal Twitter or Facebook accounts for many years now. And very happily so.MacDailyNews, January 9, 2021


We use FaceBook as an RSS feed. Our CMS automatically reposts our article headlines and links them back to our website. That is our only interaction with Facebook and has been our only interaction with Facebook for years. We deleted our personal accounts [which we opened only so we could understand the Facebook phenomenon] many years ago.

If you want to share photos and videos with friends, text them using Apple’s end-to-end encrypted iMessage service. You need to control your social networking, not cede it to a gatekeeper like Facebook. – MacDailyNews, March 19, 2018


As we’ve said many times: Delete Facebook.

30 Comments

    1. More people use Facebook than Apple products, so I’m sure Facebook will never be shut down. Most people love Facebook and probably don’t care about their personal data being used by Facebook as long as the social media is (cash) free to use. More subscribers join up every day and Facebook’s share price is still climbing (faster than Apple’s). Analysts and big investors love the company. Invasion of privacy is nothing as long as revenue and profits are high. Zuckerberg is more powerful than the Feds, so his company will remain unregulated. He knows he can go up against Apple because Tim Cook can’t do anything about it.

      I have no use for social media but most people can’t do without it on a daily basis. I don’t really understand why it’s so important but almost no one who joins ever quits. I suppose it’s very addictive to most people. Zuckerberg surely knows human nature and he’s made himself quite wealthy by providing a service that produces nothing tangible. Facebook is basically creating gold out of thin air while making people happy. It’s an amazing business model.

      1. It’s a RIPOFF Business Model from My Space. Their is no space they won’t go now and look forward to Apple putting a stop to it. No matter how big and how much money they make…

          1. Do you agree with their predatory tracking and opposition to privacy practices while making themselves rich?

            Their are two other MAJOR problems with Facebook: Monopolistic social media behemoth and First Amendment SENSORS to politics the liberals running the place do not like will pull your posts or ban you.

            Section 230 was the biggest mistake giving them unlimited power to do so, and must be repealed or rewritten. Fat chance now…

      2. Their not happy, its an allusion. Its the same with Twitter, Instagram and so forth. They all create depression, anti-social behaviors, brainwashing, and sociopathic tendencies. That is why we are where were today. I remember hearing a conference where the speaker said we have two governments, one being Washington and other Tech Companies so I do agree with you that their bigger than the Feds, and honestly feel that the unregulation is that its catering to the party in control now.

  1. What a shame that a person as wealthy as he is acts just like a petty child. What type of pain can Facebook inflict on Apple? And why? For Apple allowing users to choose personalized ad-tracking or not. It’s possible many users may choose to have personalized ad-tracking if they find it useful to them. Zuckerberg is jumping the gun. I could probably go either way for personalized ad-tracking. It shouldn’t harm users in any way. Anyway, I think users should be offered a choice. Zuckerberg is simply spoiled for always having things go his way.

  2. FB is an aspect of modern globalization; the worst parts. Just as ancient globalization spread new ideas such Arabic numerals, the pony express postal service, and new spices and vegetables, it also intensified the distribution of bad stuff like the Bubonic Plague, slavery, and extreme Capitalism. FB is a modern day slave trader, and hard Colonialist, colonizing people’s private identities.
    I resent that websites ask me to sign in with Zuk’s crap. But I thought that Apple was producing a similarly functioning social network but with egalitarian privacy protections. 90% of my artist friends — those who know the score — have iMacs and gadgets; We would subscribe.

    1. I agree John, I do have FB just because I have international friends whom I went to college with and most people change their phone numbers but they keep their FB. While saying that if Apple decides to take FB out I will gladly get rid of them and I hope they do so as i feel that FB is monopolizing financially, as well as controlling our speech. I personally not into one party over the other and didn’t vote last two elections as I felt it didn’t represent me but at the sametime I have a problem with our first amendment is jeopardized no matter if I agree or disagree with the other that should never happen.

  3. the life of mark zuckerberg is entering the phase of irrational abstraction and woolgathering ruled by fear and distrust of those closest to him. even the most wicked and powerful men will suffer betrayal, even great nations suffer betrayal, even America. we are people and whatever that means, whatever that is, we are animated by something greater than our bioelectric nature. mark zuckerberg is certainly not aligned with any higher purpose.

  4. My imagination is propelled again…I want to see Tim and Mark in the Octagon, or a boxing ring to flesh it out.
    Since Mark has brought up “pain” in a base and raw manner, a street fight has been imagined, with the participants able to use the “tools” of their choice. Because he’s confirming what I’ve long associated with him–being a juvenile–I propose the it be mandated that Zuck must come to the match wearing only a white baby diaper. As well, he’s to do the slow walk to the fight area with his entourage, carrying a plastic rattle and sucking a pacifier, binky, (or, most appropriate term, dummy).

    Tim will leave his dad jeans at home, but specific fight apparel is unknown at this point, says his manager and coach, Bhil Schiler.

  5. Just curious on how FB will inflict pain on Apple? Make their iOS apps suck more?

    If I have to choose between FB and my Apple devices… Like that choice is gonna be difficult.

  6. If Mark Suckerberg is really intelligent, he should not depend on Apple or Samsung to harvest users data. He could manufacture his own Facebook brands smartphones and selling to the public. Why he depended on someone else’s smartphone to inflict pains to show how evil he is, or infact he is a real lizard?

  7. Since Apple and Facebook are now both proud NAZI BROWNSHIRT BIG TECH CENSORS I hope they destroy each other in their epic battle of big companies that hate the Constitution, hate free speech, love the Marxist Black Lives Matter racist arsonist/looters/murderers. May they both rot in hell.

    1. Pronounce “kent” in the right accent and the ‘ke’ sounds like ‘cu’ which accurately describes your attitude.

      You might need an update on free speech, and where you can practice it & where it’s protected.

      If you say that the “Trump” flags were planted by AntiFa on Jan-6th, then I say that “left” demonstrations were infiltrated and made violent by QAnon. The argument flows both ways if you really think that it is valid.

      Grow some brain cells and realise that a conspiracy is far too expensive, and that Occam’s Razor is a more appropriate answer.

      In other countries I’m referred to as a swing voter, I’m just out for who ever gives me the most cookies at any given time.

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