Facebook attempts to convince users to let themselves be tracked ahead of Apple’s privacy tool

Facebook plans to attempt to convince users allow the company to further invade their privacy by approving tracking of their iPhones and iPads in order to deliver personalized ads. Facebook will deliver a prompt will claim that users who allow access to their activity will support businesses that rely on personalized ads to reach customers.

Facebooks preemptive move comes just ahead of Apple’s roll out of privacy changes to iOS 14 that will ask users if they’d like to allow this kind of tracking.

Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg
Salvador Rodriguez for CNBC:

Last week, Facebook CEO Mark Zuckerberg called Apple one of its biggest competitors and said the privacy changes will hurt the growth of “millions of businesses around the world.” The next day, Apple CEO Tim Cook alluded to Facebook in a speech at a data privacy conference in Brussels, saying, “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves scorn.”

The battle focuses on a unique device identifier on every iPhone and iPad called the IDFA. Companies that sell mobile advertisements, including Facebook, use this ID to help target ads and estimate their effectiveness.

With a forthcoming update to iOS 14, each app that wants to use these identifiers will ask users to opt in to tracking when the app is first launched. If users opt out, it will make these ads a lot less effective. Facebook has warned investors that these looming changes could hurt its advertising business as soon as this quarter.

MacDailyNews Take: The high level of panic that Apple has induced into the Facebook cancer is heartening.

Note that even if Facebook users somehow stupidly allow or are tricked into allowing tracking via Facebook’s prompts, if they choose not to allow tracking when Apple launches privacy prompts this spring, Facebook’s ability to track users in this way will be disabled.

Of course, the best way to ensure that you are not being tracked by Facebook in any manner is to not use Facebook.


  1. Zuck and his ilk have become dangerous with their collective “we’re the wokjest” among you and yours …..we know what is best …we will censor,,,,we will deplatform,,,,,,we will dox….

    Hey Zuck………..right here……………G………..F………..Y………..

  2. Or not to use this site. Anyone here heard of Ghostery? What this site tracks is insane. Also well done shat daily snooze for two grammar errors in the first paragraph or this article and also for referring to [Facebook’s] possessive nouns without the ‘s right in front or writing “Apple’s”. They always said that “you couldn’t make it up” but here you clearly can. Dumb fucking Americans just Android devices to report fake news. Brilliant. Now fuck and please come to AppleInsider for more dumb American shit

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