IDC: Apple’s Mac grows rapidly to take 23% market share in U.S. enterprise

In IDC’s inaugural “Worldwide Unified Endpoint Management Software for Apple Devices 2021 Vendor Assessment,” it’s revealed that Apple’s indomitable Mac is taking market share hand over fist in the U.S. enterprise market.

The 13-inch MacBook Pro with M1 delivers game-changing performance and the longest battery life ever on a Mac.
The current 13-inch MacBook Pro with M1 delivers game-changing performance and the longest battery life ever on a Mac.

“Strong support for Apple devices — Macs as well as iPhones, iPads, and Apple TVs — is becoming a must-have function for UEM software providers,” says Phil Hochmuth, program vice president, Enterprise Mobility and Client Endpoint Management, IDC. “Growth in Mac usage among business users, especially for employees working remotely and given their choice of PC device, is pushing more businesses to formally adopt management tools and strategies around macOS, along with iOS/iPadOS and tvOS.”


The vendor assessment report states, “The Adoption of Mac usage in the enterprise (1,000+ employees) is growing by many measures. In the United States, average penetration of macOS devices is around 23%, compared with 17% in 2019.”

The report continues, “Macs, of course, are not the entire story around Apple devices in the enterprise. According to IDC’s 2020 enterprise survey, iPhones account for 49% of the smartphone installed base among U.S. enterprises, and iPads make up the majority of tablets used in business. The proliferation of Apple devices — macOS devices, as well as iPhones, iPads, and Apple TV — in business is causing many organizations to rethink their approach to overall endpoint provisioning, management, and security.”

MacDailyNews Take: Now, with 23% Mac market share, nearly 1 in 4 personal computers in U.S. enterprise is a superior Macintosh.

Quality, reliability, and value win out in the end.

Told ya so, long ago:

“As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail… No company is invincible. Not even Microsoft.” — MacDailyNews, January 10, 2005


  1. Make a server for small to medium size companies looking get away from double talking IT people, to go along with a new better router and Apple would get 1/3 of the market, the higher paying upper end.

    Content (video, TV, movies) isn’t going to get it.

    1. I once moaned the demise of the Apple server, but two years ago we switched from using Apple Server software on an old Mac Pro to installing a Synology NAS for our office network. We have 10 Macs networked to it and it works just fine. The Synology OS is extremely easy to use and you don’t need any Windows IT duffus to “help” you.

      1. I agree. Because Apple long since stopped caring about SMEs, my company also switched to Synology and I’ve been suprised how good they were. Native AFP support, their own cloud backup option. Replication between Synology units. And pretty reasonably priced.

        It’s a shame Apple couldn’t provide a seamless server solution for their desktop computers but we are where we are.

    1. Market share is realitively easy to calculate compared to number of users. Obviously the number of units sold is one factor, but another is how long they are used for. If you’re going to count the types of computer in use, how would you define it? Used once per day? Visiting web sites? Still functioning but left in a cupboard?

    2. For eons, MS and pundits controlled the stats. Apple always had at least 1 or 2 % more market share than was put out. Macs lasted longer and stayed in service longer. Wintel published the Market sales. With winter machines replaced every two years or so, And the stats were used to unrealistically be used as a higher “usage” rate.

      Longer usage/inservice rate makes for a higher base than simple sales project.

  2. I switched to 100% Mac at work at the beginning of the pandemic (I used both PC and Mac before the pandemic). I couldn’t be happier. My Mac is always reliable, never crashes! I also have more control in terms of what apps to install and update (no Admin necessary). Will never touch PC again.

  3. Wow. I’ve thought for decades that if Mac share ever got high enough, (maybe 25%) windows would become impossible to justify and would colapse in the market. After all this time could it be happening?

    1. Intel should be very worried. If market share is being gained by an operating system other than Windows and not reliant on Intel chips, how is their business going to be affected?

  4. Simple. Many of us have been waiting for worthy Intel chips. They really never came until the very end, and they were hot and fan-happy.

    My 2013 MBP i7 has been a beast, and still kind of is. The trackpad died and I got an early 2020 MBA with a Core i7 which is comparable to the 2013 Core i7.

    Then, when I saw the M1 specs, I decided I needed one for me and one for my daughter (both MacBook Airs). The M1 destroys Intel, at least in comparable specs, both in CPU ability and GPU ability.

    I’ll revisit the Mx series when they release a high end, but I finally have a laptop that destroys my 2013 MBP and does so without a fan.

    1. The M1 chip is indeed impressive however I’ve found that side by side running the same version of Mac OS (Big Sur), an Intel powered Macbook Pro has more app stability than the M1 equivalent even with dedicated Apple Silicon coded apps being used on the latter.

      I’m sure this is just teething issues but I’d be inclined to wait until gen 2 before jumping aboard.

      1. I’m comparing my 2020 i7 MBA against my 2020 M1 MBA.

        The i7 MBA turns the fan on just for starting up. It’s a great little machine, but gets hot and noisy pretty quickly. The M1 model just runs smoothly. I’ve noticed no instability issues so far.

  5. As most of you know I’m a long, long time, very strong Apple and Mac supporter. However a 23% market share seems too good to be true. I would like it to be true, but I’m skeptical.

    Apple’s highest market share ever before this claimed 23% enterprise share was in 1990 at 19.2% of the entire “PC market” (when combining both Mac and Apple ][ & /// lines). (I don’t remember which quarter of 1990 that was.) Then as we all know it dropped to about 2% or so in under six years.

    My experience working with many, many of the large enterprises for many years with my observations was that in 2019 it was nowhere near one in six computers being Macs. (And, we all know the useful life of a Mac is much longer than that of a Windows box.) I’d be surprised if it was one in 10. Then an additional jump of six percent in just a year? That definitely fits in the area where I am skeptical. It’s possible, and I’d like it to be true. But a six percent jump in one year? Really?

    1. Maybe the surge in Macs is something to do with people buying computers for working from home. You probably wouldn’t see what type they buy, but they want something reliable and great looking. Macs are much less reliant on IT departments to keep them working. Once it’s set up, it generally keeps working.

    2. I have maybe some anecdotal support for the 23% figure. Before COVID I was traveling a lot for convention support, and there were at least that percentage of customers and attendees using Mac laptops, in fact, 23% seems low. Also, I went to the South American country of Colombia a few years apart some years ago. The first time I went I saw NO Apple computers anywhere (except my own). The 2nd time I saw them all over the place. So, from my personal experience I’d not say it’s unbelievable at all.

  6. Trouble is enterprise wants stability not an Apple who switches core platform hardware to their own customized CPU’s. This only helps Apple and actually hurts developers who have to make apps not just for ARM chips but Apple’s customized ARM chips. This is why even when Windows has a ARM version it probably won’t be optimized or even run well on Apple’s version. So great Mac’s are inclusive to Apple’s ecosystem, but who is going to develop for such a closed- off ecosystem? Personally, I think Apple closed off too many advantages to having X86 chips in Mac’s. Will that increase their market share? Sure if you think everyone who buys a Mac likes being married to Apple. I am not so sure that is the case for enterprise.

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