Once again, Apple iPhones dominated December smartphone activations. The affordable, yet still full-featured iPhone 11 topped the list followed closely by Apple’s current flagship iPhone 12 Pro Max. The meat-and-potatoes iPhone 12 rounded out the top three.
This holiday season was like no other. A combination of growing unemployment rates, stay-at-home orders and business closures, many people reduced holiday spending and most shifted buying online. On Christmas day, smartphone activations were down 23% year-over-year… Overall, December 2020 smartphone activations are down 20% compared to December 2019. We believe the underlying driver is COVID-19 which has increased unemployment, decreased consumer spending, and pushed the bulk of sales transactions online. Limitations on family gatherings may have also dampened gift giving. While overall smartphone adoption was down, a significant volume of devices were still adopted.
Similar to Christmas day, last year’s iPhone 11 took the number one spot with 5.7% of total smartphone activations in December. This year’s most premium device, the iPhone 12 Pro Max was number two and the iPhone 12 was number three. In total, across all of December, Apple iPhone devices took eight of the top ten spots, with LG’s Stylo 6 and Samsung’s Galaxy A11 taking the eighth and tenth spots respectively.
While three devices from Apple’s 2020 iPhone 12 line ranked among the Top 5 most popular devices, the iPhone 12 mini failed to even crack the Top 10. In fact, we have to go all the way to the 25th spot to find the flagship mini device, despite consumer interest for Apple to make a smaller, pocket-friendly device.
MacDailyNews Take: iPhone 12 mini is obviously a failed experiment. The market is simply not there in a significant enough way for diminutive iPhones. But, it’s a valuable lesson. We’d posit that if Apple were to make an iPhone even larger than the 6.7-inch iPhone 12 Pro Max, say 6.9- or even 7.x-inches, it would sell better than the 5.4-inch iPhone 12 mini does.