Elon Musk says had once reached out to Apple for acquiring Tesla

Silicon Valley billionaire Elon Musk said on Tuesday he reached out to Apple CEO Tim Cook in 2018, “during the darkest days of the Model 3 program,” to discuss the possibility of Apple acquiring Tesla for a tenth of its current value.


Elon Musk
Elon Musk
“He refused to take the meeting”, said Musk, CEO of electric-car maker Tesla, replying to a Twitter chain which cited a Reuters story on Apple looking to produce a passenger vehicle by 2024 with a new battery technology.

Tesla overcame the problems and has since racked up a string of quarterly profits. The electric automaker became one of the most valuable companies to join the S&P 500 when it became part of the widely followed stock index on Monday.

Apple’s automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when it first started to design its own vehicle from scratch. Central to the company’s strategy for auto production is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range.

In the same Twitter chain, Musk said “monocell”, which Apple plans to use in its design, “is electrochemically impossible as max voltage is ~100X too low” unless they are bonded together.

MacDailyNews Take: Oops.

A nice little Christmas present from Elon Musk to Tim Cook, “operations genius,” (not acquisitions genius).

Tesla is currently valued at $598.277 billion.

Here are Musk’s tweets on the subject:


  1. If Apple has truly spent huge sums of money since 2014 on project Titan, then acquiring Tesla would have been less appealing. The engineers would be attractive, but the tech would probably conflict with their current ideas. And Elon Musk is not for sale. He’s not the employee type of guy. It probably suited Apple better if they let Tesla go out of business and then hired back their engineers that Tesla had lured away from Apple originally. I wish them both well.

  2. I suspect that the Elon personality might disrupt Apple culture because it’s too big, hence the refusal, while the technology might be OK. But we do not know the ins and outs.

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