The U.S. Justice Department is expected to file an antitrust lawsuit against Alphabet Inc’s Google on Tuesday for allegedly breaking the law in using its market power to fend off rivals, Reuters reports, citing “a source familiar with the planning.”
The lawsuit is expected to allege that Google broke the law in how it treated rivals in its search and advertising businesses, seeking to disadvantage them to keep its own search engine dominant and using that market power to sell more ads.
The lawsuit comes more than a year after the Justice Department and Federal Trade Commission began antitrust investigations into four big tech companies: Amazon.com Inc, Apple Inc, Facebook Inc and Google.
Groups of attorneys general also opened probes into Facebook and Google.
MacDailyNews Take: Nail ’em to the wall.
Google is a massive problem that simply must be addressed. There is one “Big Tech” company that is really stifling competition and for which antitrust remedies are in order: Alphabet (Google).
When one search engine has 86% share of the worldwide market (and Google basically isn’t even used in China), there is far, far, far too much power concentrated in one company. The whole concept of the World Wide Web is destroyed when a sole gatekeeper basically controls what gets seen, read, and heard. It’s not open, it’s completely closed and controlled.
Publishers who want to be read, for example, spend an inordinate amount of time making sure they follow Google’s dictates, nebulously sussed from Google’s secret algorithm, formatting their sites, even writing their articles a certain way, including certain words they might not choose if allowed to write freely, simply to please Google’s algorithm.
If Google doesn’t like a site (imagine a site that believes Google’s Android is a stolen product and says so repeatedly), Google can hurt that site by, say, excluding that site from the News tab on Google (since 2009), so that the site is more difficult to find, hurting that site’s traffic and ability to generate revenue. (Is there a lawsuit there? Someday we might find out.)
Hopefully, lawmakers can come together to figure out a way to do something to remedy the horribly uncompetitive situation in internet search. Google is, and has been for years, a perfect example of why antitrust laws exist. — MacDailyNews, July 29, 2020
With this unprecedented power, platforms have the ability to redirect into their pockets the advertising dollars that once went to newspapers and magazines. No one company should have the power to pick and choose which content reaches consumers and which doesn’t. — MacDailyNews, November 9, 2017
Imagine if your livelihood depended on one company that had not only monopolized web search (and, thereby, basically controlled how new customers find you), but also controlled the bulk of online advertising dollars which funded your business and which they could pull, simply threaten to pull, or reduce rates at any time? Now also imagine if you believe this monopolist basically stole the product of another company that is the very subject of your business? How much would you criticize the monopolist thief’s business practices?
You might guess that it would be a tough road to walk. (We’re only imagining, of course!)
That would be a good example of why monopolies are bad for everyone.
The U.S. government has utterly failed to police Google. Because the people with the power to do so currently are corrupt. Follow the money. Hopefully, the European Union will help to correct the situation.
In the meantime, stop using Google search and Google products wherever possible. Monopolies are bad for everyone. — MacDailyNews, July 14, 2016