MacDailyNews presents live coverage of Apple’s ‘Hi, Speed’ special event

Apple CEO Tim Cook and a team of Apple executives will host the company’s Apple’s “Hi, Speed” special event today at 10am PDT / 1pm EDT.

Apple Park in Cupertino, California
Apple Park in Cupertino, California

The event will be held on the Apple Park campus in Cupertino, California.

You can watch the event live right here:

MacDailyNews will offer live notes during Apple’s event on this page. We’ll see you here just before 10am PDT/ 1pm EDT!

Live notes from Apple’s “Hi, Speed” special event in reverse chronological order:

• AAPL: $120.27, -$4.13 (-3.32%) @ 2:09PM EDT

• End of event
• Cook returns to recap today’s announcments

• iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13
• Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23

• iPhone 12 Pro Max starts at $1099 (128GB)
• iPhone 12 Pro starts at $999 (128GB)

• So-called smartphone rivals cannot compete with iPhone’s video capabilities (not even close)
• iPhone 12 Pro/Max promotional video being shown

• AAPL: $120.50, -$3.90 (-3.14%) @ 2:02PM EDT

• Used for autofocus in low light
• Object and room scanning for precise placement of AR objects
• iPhone 12 Pro/Max get LiDAR scanner
• iPhone 12 Pro/Max video demo
• iPhone 12 Pro/Max can edit Dolby Vision HDR right in the Photos app
• iPhone 12 Pro/Max can record in Dolby Vision HDR at 4K 60fps
• iPhone 12 Pro/Max get 10-bit HDR video recording (with live previews on the display)
• iPhone 12 Pro/Max offer unmatched photography capabilities in a smartphone
• You can edit Apple ProRAW directly in Apple Photos app
• Available in Apple Camera app on iPhone 12 Pro and iPhone 12 Pro Max
• New feature: Apple ProRAW
• Sensor-shift system is unique to Apple
• All new Sensor-shift optical image stabilization, 5,00 microadjustments per second
• iPhone 12 Pro Max camera does even more: 65mm focal length, 5X optical zoom range, 47% larger Wide sensor (87% improvement in low light)
• iPhone 12 Pro: Ultra Wide, Wide, and Telephoto 52mm cameras
• Deep Fusion on all four, including front, cameras on iPhone 12 Pro/Max

• iPhone 12 Pro/Max available in Pacific Blue, Gold, Graphite, Silver

• Apple A14 is generations ahead of the hopelessly-lapped competition
• iPhone 12 Pro Max: The largest display ever in an iPhone
• iPhone 12 Pro Max: 6.7-inchSuper Retina XDR Apple custom OLED display
• iPhone 12 Pro: 6.1-inch Super Retina XDR Apple custom OLED display
• MagSafe
• IP68 rated
• Ceramic Shield
• Surgical steel precision milled metal band

• iPhone 12 Pro – looks insanely high-quality
• Now for the iPhone Pro models…

• Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23
• iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13

• iPhone 12 starts at $799
• iPhone mini starts at $699

• iPhone 12 promo video (with a nice little “Greyhound” cross promo for Apple TV+)
• Same specs as iPhone 12
• The world’s smallest 5G smartphone
• Smaller than 4.7-inch iPhone 8
• iPhone 12 mini: 5.4-inch Super Retina XDR Apple custom OLED display

• Every iPhone box will include a USB-Lightning cable
• Apple is removing headphones and charging bricks from the iPhone box for environmental gain
• 100% recycled rare earth elements in iPhone magnets
• Lisa Jackson: iPhone and Apple environmental statement
• Apple MagSafe Duo charger is coming
• A whole new MagSafe ecosystem is coming
• Any MagSafe accessory can simply snap onto the back of iPhone
• Magnets align chargers and iPhone cases
• iPhone 12 offers MagSafe for iPhone
• iPhone 12 video demo
• Night mode time-laps when using a tripod
• Even better Night mode, already the best available, comes to all cameras, including the front camera
• Computational photography: Smart HDR 3
• Better low-light performance
• 7-element lens
• New dual-camera system: Ultra Wide and new Wide camera with f/1.6 aperture
• You can now game like a pro with your iPhone
• League of Legends Wild Rift is coming to iPhone
• Console-quality games
• ML accelerators up to 70% faster
• 16-core Neural Engine, up to 80% faster; 11 trillion operations per second
• Fastest GPU in any smartphone, up to 50% faster graphics
• 6-core CPU is the fastest in any smartphone, up to 50% faster
• 11.8 billion transistors
• A14 Bionic is the first smartphone chip built on 5nm technology
• iPhone 12 gets A14 Bionic – the fastest chip ever in a smartphone
• iPhone 12 supports mmWave for over 4 Gbps in ideal conditions
• iPhone 12 delivers up to 3.5 Gbps in optimal conditions
• iPhone auto switches between 4G and 5G
• Apple apps and OS are optimized for 5G to be more efficent
• Apple’s custom 5G antennas and beam-forming algorithms are unmatched
• 4X better drop performance – a massive leap
• iPhone 12 features new cutting edge Ceramic Shield to make the glass extremely tough – tougher than any smartphone glass
• Notchtastic™
• 460 pixels per inch
• 6.1-inch Super Retina XDR Apple custom OLED display
• Finishes: Black, White, Red, Green, and Blue
• Smooth flat-edged design (like the seminal iPhone 4)
• Cook introduces iPhone 12

• Verizon CEO repeats that, with iPhone, “5G just got real!”
• Verizon is turning on 5G nationwide network now in celebration of 5G-capable iPhones

• Super low latency (great for multiplayer gaming; more on that later)
• mmWave 5G touted (stadiums, venues, airports, campuses, etc.)
• Verizon CEO: “5G just got real!”
• 5G gets real now with the first 5G iPhones
• Verizon CEO joins Cook onstage
• Cook talks up Apple and carrier cooperation
• Cook reviews 5G features
• Cook: Today is the beginning of a new era for iPhone: 5G
• iPhone protects users’ security and privacy
• AAPL: $122.35, -$2.05 (-1.65%) @ 1:14PM EDT
• iPhone
• Cook from Steve Jobs Theater stage

• HomePod mini: White and Space Gray, $99. Order Nov. 6th, shipping the week of Nov. 16th

• Intercom – lets you send messages from one HomePod to another throughout the house – also to your iPhone, CarPlay, Apple Watch, etc.
• HomePod mini automatically integrates witht he Home app to control your smart home acessories
• Siri recognizes the different voices in your family for personalized results
• Siri and HomePod mini can access the apps on your iPhone to send a message, read the news, get the weather, calendars, etc.
• Siri is improving rapidly
• Siri is the most popular intelligent assistant in the world
• Pandora and Amazon Music services coming soon
• Apple Music, Podcasts, thousands of radio stations
• Two HomePod mini automatically stereo pair when in the same room
• Multiple HomePod speakers can play perfectly in sync around the home
• Only Apple can deliver
• HomePod mini is intelligently controlling the audio
• Computational audio
• Apple S5 chip
• Full range dynamic driver, pair of high-excursion radiators
• Privacy and security are paramount
• Smarthome controller
• World-class intelligent assistant
• Amazing sound
• Backlit touch surface
• Seamless mess fabric
• Bob Borchers describes the new HomePod mini

• Cook intros the HomePod mini
• Cook reviews HomePod features
• New product for the home
• Huge announcements coming today
• Cook reviews last month’s announcements
• Tim Cook: “Hello”

• Dawn breaks. “It’s a good day for dreaming”
• Apple Park nighttime beauty shots
• Event begins
• Intro music starts!
• Event starts at 10am PDT/ 1pm EDT
• AAPL: $122.74, -$1.66 (-1.33%) @ 12:38PM EDT
• AAPL: $124.61, +$0.21 (+0.16%) @ 11:25AM EDT


    1. should be Qi charger, because presumably the metal AppleCard will block the charger coil. I have a Vena card case on my iPhone and it holds 3 cards on the back and has magnets holding it up to a magnetic Xvida Qi charger in my car; but I can’t put a metal credit card in there. I wonder if Apple has a solution for the iPhone 12?

  1. I used to love these things back in the day. That was when we used to get true innovation. Now it’s just ‘faster’ with a ‘bit more detail’ that I don’t even need. And the presentation…. eeeyuk. It’s just one corporate droid after another. I felt like a baby being passed around at a christening having one cheesy grin after another pushed in my face.

    God, I don’t half miss Steve.

  2. And still no new Apple TV or mid-market version. Yes, Apple TV is a solid device… but it’s over priced. Roku and Fire Stick are dirt cheap and perform per the price paid… but Apple needs to find a way to get a device in the $50 -100 range. And a better remote.

  3. For the second time in a row, producers of this overly-produced, slick, commercial piled on unnecessary details with a passionate sledge hammer. The movie was a pastiche that had repetitive elements that could have been condensed. It and its stars were wooden, stiff, generally nearly as inert as Viking cult figures. They emasculated Cook and most of the men by giving them weak, tinny voices, with bass frequencies reduced, making them sound as if they were speaking through a membrane, reminiscent of distant voices coming through a thick Irish fog. Most women sounded normal. Was this an attempt to right a historical wrong for women and against men and is what SJW at Apple sounds like? Or it could be that Apple removed audio engineering duties from professionals, giving it to interns. Steve’s keynotes had climaxes. To wit: “And one more thing,” or a Jobsian zinger against a competing technology thrown in for a laugh that produced joy.
    And what’s with all this hand gesticulating? It was like the director relied on a PowerPoint of arm movements. If the goal was to animate them, they should have hired an Italian who knows genteel hand gestures.
    In a nutshell, Apple needs to replace Hollywood producers of mechanical and sterile commercial movies with true storytellers who deliver with passion. It was steel-trap passionless. Empty seats is not good optics no matter that it’s COVID-19 factual. Zooming through a cupboard to get to the next scene was awkward and drew too much attention to itself. I believe that Apple keynotes can be improved with a better storyline, better direction, and better editing. Lastly, too many special events weakens their specialness.

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