Apple surveys iPhone users on USB charger included in the box ahead of iPhone 12

Apple has recently started sending surveys to iPhone users about how they use the USB charger that comes in the box. This comes amidst rumors about Apple not including the USB charger and EarPods in the iPhone box for the first time with this fall’s release of the iPhone 12 models.

Currently, Apple includes an 18W USB-C Power Adapter (iPhone 11 Pro and iPhone 11 Pro Max) which is used with the the also-included USB-C to Lightning Cable to charge the iPhone battery. Other iPhone models include the Apple USB power adapter which is used with the also-included Lightning to USB Cable to charge the iPhone battery. The size and type of the adapter depends on your iPhone model and your country or region.

Leaks purport a Navy Blue iPhone 12 Pro
Leaks purport a Navy Blue iPhone 12 Pro with 5G capability is coming this fall

Filipe Espósito for 9to5Mac:

The survey asks users what they did with the USB charger of their previous iPhone after replacing it with a new model, so Apple is targeting people who were already iPhone users and recently bought a new one.

The survey includes a series of checkboxes with multiple possibilities on how consumers use their iPhone chargers, including:

I sold or traded it with my iPhone
I lost it
I gave it to a family member or friend
I still use it at home
I still use it outside (at work, school, or other places)
I still have it, but I don’t use it

MacDailyNews Take: So, as per your iPhone charger:


      1. Exactly! Apple was not this tight and cheap under Steve Cook. Blames lies squarely on the shoulders of beancounter Cook who treats customers like second class citizens…

  1. I’m OK either way. I have several chargers and earbuds. I could do without. It would save plastic waste, manufacturing waste, You could get both items as good as or better if you need them. I would rather save the money at purchase than getting my 5th set or earbuds and third charger. I have a few .

  2. To save for extra charges brought by 5G…is the supposed reason Apple is considering shipping the next iPh w/o charger/buds.

    What was the supposed explanation for the last iPhone price hike? Declining unit sales/income was to be “compensated” by the unit price hike.

    All phone vendors will, apparently, be dinged by the costs of incorporating 5G tech. Does this mean ALL phone vendors will either raise prices, ship something less, or just experience a drop in margin?

    I don’t buy the explanation. iPhone sales/rev is decreasing and cutting costs is necessary. I’d wager, if unit and rev numbers were robust, this wouldn’t be on the table.

  3. Apple (i.e., Tim Cook), you know what you already have decided, and already felt so much heat. Surveys? Clever! Just don’t attempt to blame consumers, sighting what you call “surveys”. This is the strangest question that any phone makers would ask users. I do have more than a few chargers lying around but I want to see even the cheapest (W) charger in a new iPhone box. I have many uses and many places to use these little chargers. Apple’s nickel and diming mentality continues🙄

  4. Just wish to add something here. Ever since I purchased the 1st MacBook, I accumulated various capacities of chargers, 18W and all (for iPads too). I. used larger blocks for quick charging my iPhones (I use 2 of them). But in the last 12 months or so, I learned to use these 5 W blocks more and more for slow charging such as overnight or even resting phones on wireless chargers on desktop (good for the battery if you are not in a super hurry). And these are useful in every room so I do not have to carry around chargers. Apple, pls make up your mind. It’s not for you to ask consumers but you have to decide it yourself. Surveys on a little 5W block? Come on, Apple! How much do you save by not including it when selling $1000+ phone? A couple or few dollars at most, and made in China, oh well….

    1. Apple spent more on door handle and elevator button design in Apple Park than they’ll save by gipping customers out of their chargers. At their scale it’s pennies for each charger and cable, shipping weight and box size is more of a consideration. I’ll bet Apple spent $1 billion in salaries to come up with this “genius” $100 million savings idea.

  5. personally, I just buy iPhones for the charger. Don’t even know what happens to the phones as I never end up using them, but I like carrying around the charger in my pocket and I’m sure a lot of other people are just like me.

    1. That’s interesting. I buy the phone so I have something in my phone belt-case. I always buy new for latest colors and because I like shiny objects. I travel to the neighboring small towns to use pay-phones at their gas stations. Yeah, it’s a small hassle for a huge pleasure. I guess we’re all different.

  6. Honestly I must have 20 chargers for our three iPhones, 4 ipads and 2 MacBook Airs. We have them in every room, in our backpacks, in my office, in the car, you name it!

  7. Who wants to plug their shiny new phone into a scroungy old charger with leftover Hello Kitty sticker goo on it and a “white” cable that looks like it has some tropical disease which makes funny sparking sounds when you bend the wire a certain direction? Give us a new one!

  8. The question is actually if you don’t use it WHY? the answer its crap, and is my extra charger My main. charger is faster, PLEASE put a useful charger the answer is I DO USE IT. Even iPhone SE is expensive enough to justify a GOOD charger, and Apple tase Billions of Dollars to prove it.

  9. At least part of this comes from the EU which doesn’t want phones, tablets or portable devices of any kind to be sold with a recharger. They want people to reuse their old chargers. Apple has been fighting with them for years now as legislation has mandated the socket a phone and tablet can have. They want Apple to drop FireWire to be compatible with standard USB chargers, which makes no sense, as the plug on a device has nothing to do with it, as it’s the plug on the charger end of the cable that matters.

    So while their may be some truth to the idea that apple is trying to keep the cost of 5G phones down a bit by not including chargers (and maybe EarPods), but a lot of it may be an attempt to appease the hostile EU.

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