Apple explains why RAM upgrade cost doubled for entry-level 13-inch MacBook Pro

Apple on Saturday doubled the price for a RAM upgrade on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to upgrade from 8GB to 16GB compared to the previous $100 upgrade price.

Apple doubles price for RAM upgrade on entry-level 13-Inch MacBook Pro. With standard storage starting at 256GB all the way up to 1TB, 13-inch MacBook Pro users can store even more photos, videos, and files.
With standard storage starting at 256GB all the way up to 1TB, 13-inch MacBook Pro users can store even more photos, videos, and files.

Apple earlier this month updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro. The new lineup also offers 10th-generation processors for up to 80 percent faster graphics performance and makes 16GB of faster 3733MHz memory standard on select configurations. The new Mac also offers powerful quad-core processors, the brilliant 13-inch Retina display, Touch Bar and Touch ID, immersive stereo speakers, and all-day battery life.

The entry-level 13-inch MacBook Pro uses 2133MHz LPDDR3 RAM while the higher configs offer 3733MHz LPDDR4X RAM.

Taylor Lyles for The Verge:

The price increase is actually a price correction, Apple tells The Verge. The price to upgrade RAM from 8GB to 16GB is $200 on other Macs, including the iMac and MacBook Air, and this change is meant to keep the fee consistent. Apple says it will honor the earlier pricing for those who purchased the cheaper RAM upgrade before the price change went into effect.

MacDailyNews Take: So, there you have it. The cost didn’t double, it was previously halved by mistake. Those who got in on earlier RAM pricing got a deal!

13 Comments

  1. More of Apple’s great attention to detail. All the reviewers for this new Mac noted how Apple was making a play for a more affordable computer. Where was this “correction” then?

    This is a tremendous embarrassment for a supposedly industry leading tech firm.

  2. Hi Jackie, the 8GB model has stayed the same price, so if it was affordable before, it remains affordable. 8GB is more than enough for the vast majority of general uses, my MacBook models have only ever had 8GB RAM and I run VMs, do video editing, have a gazillion tabs open across a couple of browsers, etc etc etc. It’s sad Apple “corrected its prices” but it’s always easy to be an armchair quarterback, Jackie. I don’t see the JackieBook on sale in 200 countries, at scale, with manufacturing in China and finally more manufacturing starting elsewhere.

    Maybe when you create Jackle, and have the JackPhone, JackOS, JackTV, JackBooks, JackWatch JackCode, JackStores etc… maybe then you can talk with some authority?

    Otherwise in the meantime… you’re welcome to flap your JackHole and share your usually angry and nasty opinions, and you’re also welcome to simultaneously JackOff.

    Yep, I don’t like what you have to say, but I defend to the death your right to say it. That’s freedom of speech, and freedom to identify yourself, to the world, as the whinging, cheapskate, ungrateful Jack Jack Jackie Stewart.

    1. I find 8gb RAW barely tolarable in today’s world. Any MacBook Pro I buy today is going to last 5-6 years at least. I seriously doubt 8gb raw is going to cut it in 6 years, or even before.

      Another pitiful defense of Apple’s fecklessness.

    2. TimetoSmackJack contains some of the stupidest errors and comments.

      8GB is more than enough for the vast majority of general uses. This brings to mind the apocryphal quotation supposedly attributed to Bill Gates that “640K ought to be enough for anybody.” Given that MacBooks are supposed to have greater longevity, one should expect that a person buying today will keep their machine for five years. Whereas 8GB may (or may not) be adequate (rather than more than enough) for the “vast majority” of general users, whether it would be in five years is definitely debatable.
      This is a “pro” machine, not a MacBook Air. TTSJ does not tell us whether he is a “pro” user, with the somewhat childish and imprecise reference to a “gazillion” browser tabs. However, when he says that 8GB is more than enough for the “vast majority of general uses”, this seems not to account for the fact that this is a “pro” machine rather than a MacBook Air – itself, a lighter machine which may (or may not) be enough for the “vast majority”. The “vast majority” of persons who buy a MacBook Pro may be significantly different (and more demanding) compared to the “vast majority” who buy a MacBook Air.
      The reference to the absence of a JackieBook and that Jackie cannot talk with authority until he has released his own computer is the most stupid comment. It means that one has to be able to recreate a better version of whatever it is that they are critiquing before they can be considered an authority on the subject. So an expert art historian with a specialism in the Renaissance could speak with no authority on it unless they could create something better than that.
      Recall that Jackie spoke to the failure of quality control at Apple. We do not just have to accept Jackie’s word for that. MDN has for some years now been telling Apple to slow down and make fewer mistakes. Unfortunately, Apple took that advice too literally and, for a while, failed to update its machines properly for years. It then imposed a defective keyboard which caused huge upset, which it has now replaced.
      Jackie typed a very short message showing irritation but no nastiness. TTSJ wrote the most unpleasant of replies, suggesting Jackie could not speak with authority, that he should jack-off, that he had “angry and nasty opinions”, that he was whinging, a cheapskate, and ungrateful. People can decide for themselves, reading those two messages, who has the “angry and nasty opinions”.

  3. What BS from Apple… they are only interested in profit. The retail price for the same RAM is at least half of what Apple are charging. Quit the excuses TC. Meanwhile, you make huge profit on outdated hardware that hasn’t been updated for a long time that is still on the Apple Store at the same price as at launch!! Complete ripoff

    1. Totally agree. After using Apple products for over 25 years it’s hard to justify the additional upfront cost. Price gouging should be at the top of Apple’s mission statement.

  4. Odds are: Apple saw Pro users Scooping up the $100 8GB of additional RAM upgrade at an alarming rate. By doubling its price, they will NOT half upgrades, maybe cut that upgrade rate by 30%. Thus pricing in-line with other models and much more margin.

    NOTE: There is absolutely nothing unethical about this whatsoever. Apple could charge $1000 for the upgrade and they’d get nearly zero upgrades, losing out on more sales and profit – and losing some MBP sales altogether.

    Apple is simply finding that balance where supply meets max demand, as every company does.

    As for being a pricing mistake? No. I’ve worked in a Fortune 500 product marketing team. Pricing mistakes just don’t “happen.” These numbers are poured over for months. Lot of spreadsheets and margin charts coupled with sales and costs and scale. Simple put: It wasn’t a mistake in terms of an oversight – the initial $100 price for the upgrade.

    The only mistake was pricing it at $100 – intentionally so, but Apple has quickly adjusted.

  5. Bobby: I agree with your post, been using Apple products since 1982. I think the word for what you meant regarding companies carefully determining the price of their products by studying the numbers is “poring” rather than “pouring” — just an FYI for future use.

  6. “So, there you have it. The cost didn’t double, it was previously halved by mistake. Those who got in on earlier RAM pricing got a deal!” – The words of someone who has never read “1984” by Orwell.

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