Who’s going to buy Apple’s new iPhone SE?

Apple yesterday announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone.

The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.

Apple's powerful iPhone SE starts at just US$399
Apple’s powerful iPhone SE starts at just US$399

Daniel Eran Dilger for AppleInsider:

Given the global shakeup of the coronavirus pandemic and the economic distress that will inevitably follow, It’s tempting to say that this new iPhone SE model was tailor-made to deliver Apple’s best technology in an inexpensive model that people in this post-apocalyptic “new normal” could afford. It is a huge pivot away from the expensive iPhones that media bloggers keep saying that nobody can afford —despite all the evidence showing they are wrong about that.

But that’s simply impossible. Apple’s planning and engineering to develop this new model were completed far in advance of even the first discovery of the novel coronavirus in December 2019… Apple pretty clearly intended to launch its new $399 iPhone SE after sales of its $699 iPhone 11, and the $999-and-up iPhone 11 Pro models satiated peak demand after the holiday season. It appears clear that Apple —and everyone else —expected the economic status quo to continue full-steam ahead into 2020.

The new iPhone SE isn’t a reaction to the global recession or a new shift in pricing. It’s Apple’s basic new iPhone for the buyers outside its mainstream — the users who don’t demand the future and who don’t really care to pay for its development. Around six months from now, Apple will refocus on its most demanding customers —the majority of its users who are thirsty for innovation and who have no problem paying a premium for iPhone 12…

MacDailyNews Take: iPhone SE is for people who appreciate value. It’s for people who want a great deal, strong performance for their dollar, access into the world’s ultimate smartphone ecosystem without having to pay upward of $1,000 or more, and who plan to use their iPhone for multiple years while understanding that only iPhones retain strong resale value and receive updates/support for many years.


  1. I’ll be getting one, maybe two.
    One for my teenaged son’s first cell phone and maybe a second to replace my iPhone 7.
    I’ve considered replacing my 7 with an 11, but I like the TouchID button and the size of the 7/8/SE.

  2. I was going to, but I am not happy there is not 4″ size. I had an iPhone 6, and did not like the size. So I might hold onto my old SE longer. Shame that Apple won’t offer a 4″ size option, for the people who do not like the larger size phones.

  3. Nice phone at a competitive price. Wish Apple would introduce a dual camera iPhone SE+.

    I would jump all over that offering.

    I am still using my iPhone 7+. Why? I prefer the design and cost of my iPhone 7+ over the newer iPhones.

    Why do I prefer iPhones with Home Buttons?

    Home buttons are easier to access unobtrusively in meetings. I know several friends who feel the same way.

    I think there might be room in the iPhone market for phones with and without home buttons.

    1. Same for me, the home button is instantaneous, while Face ID won’t work at the wrong angle (most angles), with sunglasses, with facemasks, out of the corner of your eye, etc. Even if Face ID works 90% of the time, that’s 9.9% less than touch ID, which is basically flawless.

      It’s nothing new for Apple, once they’ve perfected something they come up with a new, overcomplicated way of doing things that’s less efficient and more frustrating. The clunky, unintuitive rearranging of app icons with new submenus and slowdowns in previously quick actions is just one recent example.

    1. I’ve purposefully downsized to the smaller SE when the phones were the size of iphone7,7s and 8.
      I know theres a pretty strong contingency that rejects that larger is better, and this is a tremendous disappointment to us. I will be holding on to my smaller SE, and then probably jump ship from apple products if no alternate option exists. — hell they used to say that Steve Jobs refused the notion of releasing a phone that won’t properly fit with one hand, which was quickly replaced after he was no longer in control, and the market indicated that the consumers wanted it.

      The size of an iPhone 6-7-8 were arbitrarily determined and I deemed it terrible, as it was a strain to operate the device with one hand- and just because currently the other models are bigger doesn’t mean its relatively “small”er size should be appealing to those who never liked the size of the iPhone 6-7-8 in the first place!

  4. It’s finally time to replace my wife’s 6 and my 6 Plus. They still work just fine but the battery life is shorter now. I could live with that but not being able to update the operating system is the main reason for me. I wish they were a bit smaller, but for this price and value it’s a no brainer.

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