Apps available on Apple’s App Store can now send ads, promotions, and direct marketing as push notifications if users have explicitly opted in to receive them.
The updated guidelines, announced Wednesday, mean that users who choose to opt in will see ads show up on their Apple devices alongside text messages and breaking news alerts.
Apple also announced Wednesday that apps categorized as “dating” or “fortune telling” would be rejected “unless they provide a unique, high-quality experience.”
MacDailyNews Take: As long as push notification ads are opt-in and users can easily and quickly opt-out, this is not an issue. Some users might want the ads. Imagine an app for collectors of vintage sneakers that would push info that a rare pair of shoes just went up for sale. That sort of thing.
Here’s Apple exact language from their updated “App Store Review Guidelines” document:
4.5.3 Do not use Apple Services to spam, phish, or send unsolicited messages to customers, including Game Center, Push Notifications, etc. Do not attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, aliases, or other information obtained through Game Center, or you will be removed from the Developer Program.
4.5.4 Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges.