Golden Globes host Ricky Gervais roasts Apple in CEO Tim Cook’s face

Apple CEO Tim Cook
Apple CEO Tim Cook
During last night’s Golden Globe Awards, in which the Apple TV+ series The Morning Show had three nominations, Apple CEO Tim Cook, and actors/actresses in general, were treated to some rough remarks by host Ricky Gervais:

Apple rolled into the TV game with a superb drama about the importance of dignity and doing the right thing, made by a company that runs sweatshops in China. So, you say you’re woke, but the companies you work for, unbelievable. Apple, Amazon, Disney. If ISIS started a streaming service, you’d call your agent, wouldn’t you?

If you do win an award tonight, don’t use it as a platform to make a political speech. You’re not in a position to lecture the public about anything. You know nothing about the real-world. Most of you spent less time in school than Greta Thunberg. So, if you win, come up, accept your little award, thank your agent and your god, and fuck off, okay? — Ricky Gervais

Gervais comments’ about Apple start at the 6:30 mark:

MacDailyNews Take: Strong point about drama school-“educated” (or less) actors/actresses espousing their learned views on world affairs, but, once again, those aren’t Apple’s factories in China and Apple has actually done more than any other country on earth to markedly improve suppliers’ factory conditions in China by a significant margin. Read Apple’s Supplier Responsibility report here.

By the way, Gervais was able craft that statement in the way he did because of the license granted to him by Tim Cook’s outspokenness on certain issues that, frankly, invite accusations of hypocrisy at times. For example, you cannot lecture on human rights and then pull the Hong Kong police activity tracking app at the first hint of a threat from China. Well, you can, and Cook did, but it smacks of hypocrisy and it results in commentary like this:

“When China declares an app illegal in mainland China, Apple has no choice but to comply. The HKMaps decision was different — it was a political decision, not a legal one — and that difference is worth emphasizing. Apple could have chosen to fight for the HKMaps app.” – John Gruber, October 22, 2019

Basically, Cook invited Gervais to use Apple Inc. as his lead-in to his admonition regarding actors/actresses refraining from spouting personal political views. It’s why Apple’s previous CEO smartly said this:

I’m going to just stay away from all that political stuff.Steve Jobs, August 25, 2004

Note: Jennifer Aniston and Reese Witherspoon were nominated for “Best Performance by an Actress in a Television Series — Drama” for The Morning Show while the series was nominated for “Best Television Series — Drama.” Apple did not win any Golden Globe awards. (In our opinion, Aniston should have won, or at least shared the win, as she’s done revelatory work for The Morning Show. Olivia Colman won instead for The Crown.)


    1. Haha it looks like he has had the exact effect he sought. The more people slag him off the more popular and effective he becomes and don’t those people need to be brought down to earth from their high and mighty thrones on cloud nine even if you do think he might be one of them. Far better than the endless self serving congratulations.

    2. He was hilarious pointing out the pedophilia rampant in Hollywood among the woke crowd, how they all love Jeffrey Epstein and Harvey Weinstein while all knowing their perversions (and joining in). He also was dead on in pointing out how ignorant most of these people are who decide it is their job to lecture us endlessly about what is right and what is wrong when their own lives are documentaries on how to screw up everything you were given with drugs, lust, greed and arrogance.

      Gervais was brilliant. And these people got the lecture and “in your face” insults they so richly deserved.

      1. “Gervais was brilliant.”

        No way to say it better, Kent. It was glorious that the hypocrisy and house of cards pampered lives were so ACCURATELY SKEWERED.

        About time!…

    3. You can’t be serious.

      He was gut splitting hilarious!

      The best humor on planet Earth has always been honest and near accurate. He was anything but dumb.

      His best was lecturing the pampered stars who know nothing about normal lives, lecturing us. Pick up your award, thank God and f*ck off was absolutely BRILLIANT!

      Sorry you can’t handle raw honest humor…

  1. In business(and life) you are continually being pulled one way or the other. Even as a floor salesperson, if you’re about to make a big sale and your customer makes a racist or other hateful remark, do you say-fuck off, or smile painfully and cash in your commission.
    I’m nothing(Not powerful, not rich, not celebrated), just an ordinary me, trying to do well with my parents and my children.
    My world view is peacenik, love everyone, help people, share, etc.
    Yet too often I have to shut up for personal gain, because I don’t want to start a ruckus, or to protect myself from harm. I always feel the shame of my hypocrisy.
    Of course, the louder you are, the more powerful your megaphone, the more your shame will be amplified.

    PS You should have Apple login instead of FB and Google!

  2. I believe Apple could make ALL of its desktop computers and ALL of its iPads, iPhones, and laptop computers that are for the North American market INSIDE the United States and STILL turn a profit EQUAL TO OR GREATER THAN the profits they now make.

    Here in the southeast, I’ve seen with my own eyes what American workers/manufacturers can do. We can compete with anyone on quality and PRICE.

      1. Huh? Despite the fact that China is the world’s largest auto producer, the world buys a lot of US-made cars. And cars sold in the US are already 65% American made. In fact, if every buyer around the world were to buy only domestic cars, US sales would decrease. Is that what you want?

    1. It’s not the profit margin. I think someone calculated it would cost an extra $7/phone.

      There are 230,000 to 450,000 workers at the Foxconn factory that expands and contracts as needed. Where in the U.S. do you think that could be done? And then there’s the whole problem of 90% of the supply chain being in China, able to respond instantly to changes in design or demand because they’re right next door.

      I wish they could be built here. I’d pay extra if they were. I just don’t see how it would be logistically possible.

    2. The workers might be able, but US doesn’t have the concentration of the workers needed, not do we have the number of workers that would work for the pay offered.

      I’d love to see it, but I don’t think it’s realistic at this point.

    3. Your belief doesn’t jibe with the calamitous lack of engineers in the US. China graduates qualified engineers in droves while our students trail far behind in S.T.E.M. learning. Not to mention all of the components, parts, materials fabrication, etc. is all based in China. It is a larger issue than just the capability and willingness of the labor pool. But even then, there are also cultural issues there too where China is at a huge advantage.

      1. Power Macs for sale outside the US are made in China. Those in the United States are made in Austin by Flex Inc. in a highly automated factory that has been in operation since 2013. There are very few jobs for workers with classic manufacturing skills, as can be seen by the fact that the median Flex salary in Austin is $112,000.

  3. I’m sorry Timbo was subjected to Gervais’s joke.

    Gervais made his own political commentary and then advised award recipients not to do the same.

    Maybe the next emcee will focus on the art represented by the awards ceremony.

  4. That is one of the more positive parts he isn’t afraid to have a go at the companies (or indeed anything else) he actually admires, brings a breath of fresh air compared to those who are hoping to get business from them if they just dedicate themselves and advertise their abject loyalty to their products, or worse still sell their soul to companies for profit and then use other companies products.

    I do have one objection on a bigger front and that is how does Microsoft get away with never being mentioned when other tech companies get it in the neck so often in these regards. After all the factories that build apple products are building Microsoft ones too. I assume it must be a hang over when no one would criticise them in case they lost their advertising business… or just business.

    1. Microsofts foreign manufacturing is done by Two Guys and a Workbench. They are pretty good and can handle the order flow on one shift, even when both are sick.

  5. They knew what they where paying for with Gervais. I hope they enjoyed what they paid for. I know I don’t bother to look at these types of shows anymore like so many others. There not about art and accomplishment just personal agendas for the most part.

  6. The Apple joke was the one dud, but Gervais was excellent, brilliant skewering of self-anointed elite idiots. Even they were laughing at a lot of it because it was funny. As a Brit he could get away with more and it just worked from the position as a cultural outsider.

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