Apple considers bundling digital subscriptions as soon as next year

Gerry Smith and Mark Gurman for Bloomberg News:

Apple Inc. is considering bundling its paid internet services, including News+, Apple TV+ and Apple Music, as soon as 2020, in a bid to gain more subscribers, according to people familiar with the matter.

The latest sign of this strategy is a provision that Apple included in deals with publishers that lets the iPhone maker bundle the News+ subscription service with other paid digital offerings, the people said. They asked not to be identified discussing private deals… Bundling these offerings could attract more subscribers, as Inc.’s Prime service has done. Apple is already experimenting with this kind of approach. It recently began offering a free Apple TV+ subscription to students who are Apple Music subscribers.

MacDailyNews Take: Bring on Apple Prime! This sort of thing, if Apple can work out the deals and they’re attractive enough to consumers, will only help Apple’s individual services gain subscribers.


  1. It’s a great idea. Apple is better positioned than anyone (even Amazon) to offer various levels of subscription (services & storage > hardware).

    News, Music, Games & TV alone would make a compiling bundle.

  2. Welcome to your new cable company, and it will probably cost more than what you had before. If this is ‘innovation’, I think it’s safe to say that the Valley revolution is pretty much done.

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