Strategy Analytics reports that Amazon’s tablet shipments were up 141% year-on-year to reach a 14% market share and become the second largest tablet vendor globally in Q3 2019. The global tablet market continued to consolidate and shrunk 4% year-on-year in Q3 2019 at 38.2 million units shipped.
“Apple released a slightly larger seventh generation iPad with keyboard support in Q3 2019 for the same price as the previous model, helping drive shipments 4% higher year-on-year. Larger revenue gains for the company hint at a strong mix of iPad Pros compared to the previous year, as Apple wholesale ASPs (average selling prices) rose by 9%,” Eric Smith, Director – Connected Computing, said in a statement.
Source: Strategy Analytics, Inc.
MacDailyNews Take: Excellent performance by Apple. Of course, iPad is not playing the unit sales for the sake of unit sales game. Apple’s iPads cost more because they do more and they’re unmatched in terms of hardware, operating system, and software. Even though they’re not playing the market share game, Apple’s revolutionary iPad is still gaining share in all measurements!
Half is not distant, particularly since their growth rate is so high. You would think however that Chrome OS tablet sales would have been much higher from what we read. And it’s interesting that Windows tablet sales are as low as they are.
Amazon having ½ of Apple’s tablet unit share is indeed a distant second when the average sell price of those units is ⅓ that of iPads…
Not really. Look at the growth. That’s really what matters. Just three years ago, or so, Apple had a high 30’s worldwide percentage.
What isn’t being distinguished here is that there are two different markets. One, which Apple competes in, and dominates, is that of higher end tablets, which for most people around the world includes a $329 model. The other is the $100, or so price category, which is where Amazon competes. That category, overall, is where most tablets are sold in around the world, and Chinese manufacturers mostly own that market with models that go for as little as $25.
So really, these numbers need to be broken out into tablets that can be used for higher quality consumption and the usual web use, and basic things such as homework, but also creative and business functions, where sales are mostly of iPads, and a few Samsung and Microsoft models. The rest is just lower quality consumption, basic web use and homework. Amazon and the other cheaper models work for that.
That’s the problem with not breaking market segments up properly, and putting everything together, such as sports cars and trucks.