Apple TV+ is the only streaming service where consumers’ search interest in price exceeds content

Apple TV+ will be available on the Apple TV app in over 100 countries and regions on November 1.
Apple TV+ will be available on the Apple TV app in over 100 countries and regions on November 1.

Apple TV+ is the only streaming service where share of consumer search volume for price exceeds content, according to Search Data.

Michelle Clancy for Rapid TV News:

“It’s evident that consumers are searching for price as a first line inquiry into the service,” Search Data researchers noted.

Disney meanwhile is further entering the streaming space with Disney+ on 12 November. Search Data survey numbers show that Disney+ is stealing the show with more than triple Netflix’s share of search volume (at 72%).

MacDailyNews Take: And, when they find out Apple TV+ is only $4.99 per month, that with Family Sharing, up to six family members can share one Apple TV+ subscription, and that the purchase any iPhone, iPad, Apple TV, iPod touch or Mac gives customers one year of Apple TV+ for free, they can’t wait to sign up!

14 Comments

    1. Apple’s $/mo is low compared to other offerings in the space. However, Apple’s $/hour of available content is extremely high.

      Remember – $4 for 16 oz. is less expensive than $3.75 for 14 oz.

      1. some quick math based on googling:

        Apple’s 9 shows at launch, suppose (generously) 15 1-hour episodes each. That’s 135 hours of programming available. If you extend to include the 30 shows it has in production, that’s a whopping 450 hours for $60/yr.

        HBO has 10,000 hrs and NBC has 15,000 hrs of content.

        Obviously, people will need to pick their providers based on the content they want, but you gotta just stop talking about it as a cheaper price point than the others. It’s not in any measurable way.

        1. True, but Apple’s advantage lies in the fact that it is giving customers 1 year free with the purchase of any Mac, iPad, iPhone or Apple TV.

          With a family of 4 using 2 iMacs, 2 MacBook Pros, 1 iPad, 4 iPhones and 1 Apple TV, I ‘ll never have to pay for the service if Apple sticks with this “loyalty” promo, because I’m always upgrading at least one device per year.

    1. Go buy some specific Apple product and watch AppleTV+ free for a year. That’s a pretty good deal if you ask me. However, if the content truly sucks, well at least you’ll be able to play with your new Apple product. I don’t think the entire content sucks but still, there’s always a chance of Apple improving content as time goes on. Not all Netflix original shows or movies are great but at least some are. Apple has enough cash to build content, either original or bought. Just give them a chance. Right now, Disney likely has the best available content and that will be hard to beat.

      Apple may have overpriced hardware, but there’s always used and refurbished Apple products to choose from. That’s how I roll with Apple and I have gotten some good deals and long-lasting products.

  1. How do I get ATV+ on my big screen TV? Do I still need a streaming device into HDMI? Will ATV+ be available on my FireStick or is it only available on an ATV?
    I don’t watch Netflix on my iPad or MacBook, only on TV alongside our terrestrial channels.

  2. I already subscribe to Netflix and pre-paid for 3 years of Disney+ (taking advantage of the D23 fan club special rate – $159.66 after tax) on top of Xfinity cable.

    But the nice thing about Apple+ is that the service is essentially free for loyal customers who buy Apple products. I don’t even anticipate paying for the service as I’m always upgrading at least one Apple device per year.

  3. You can only get one trial per Apple ID. I’ve accidentally unsubscribed the 1-year free trial after 1 month and cannot get it back. Even call tech support and they cannot do anything about it. This is horrible service from Apple.

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