Apple TV+ is the only streaming service where share of consumer search volume for price exceeds content, according to Search Data.
“It’s evident that consumers are searching for price as a first line inquiry into the service,” Search Data researchers noted.
Disney meanwhile is further entering the streaming space with Disney+ on 12 November. Search Data survey numbers show that Disney+ is stealing the show with more than triple Netflix’s share of search volume (at 72%).
MacDailyNews Take: And, when they find out Apple TV+ is only $4.99 per month, that with Family Sharing, up to six family members can share one Apple TV+ subscription, and that the purchase any iPhone, iPad, Apple TV, iPod touch or Mac gives customers one year of Apple TV+ for free, they can’t wait to sign up!